British fashion brand F&F grand opening

01/12/2015

The opening of the first new store in Ho Chi Minh City of the British fashion brand F&F was held at SC VIVO shopping mall, District 7, Ho Chi Minh City. With extremely attractive and impressive activities: showing the fall-winter collection, meeting fashion experts and special guests.

F&F is a British fashion brand. The brand offers a wide range of products for men, women and children at affordable prices. F&F is also a fashion brand owned by Tesco - the third largest retailer in the world, ranked in the top 3 fashion brands in Central Europe with increasing global brand awareness over the years.

Consumers prefer and often rate F&F higher than other famous fashion brands and retailers for its good quality, outstanding fashion styles and better prices.

On the occasion of this grand opening, F&F offers customers a special promotion of 20% off the total bill when purchasing two or more products.

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Marcus Chipchase, Managing Director of F&F Global Partnership, shared: “We are honored to introduce the British fashion brand F&F to more Vietnamese customers this year, especially with the support of Central Group Vietnam. The opening of the new store at SC Vivo City, a new destination that is attracting a large number of people in Ho Chi Minh City, is a strategic step in F&F's long-term plan to become a global brand. F&F is currently present in more than 27 countries around the world, and this number will increase in the coming years.”

Ms. Le Thi Mai Linh (Executive Director of Fashion Division - Central Group Vietnam) said: “We are very excited about the opening of the new F&F store at SC Vivo City. This is the first specialized store of F&F in Ho Chi Minh City and is an important step for us to expand and enhance F&F products and services, to bring customers the most diverse, quality, fashionable and affordable choices. We are very excited to welcome the first customers to the store today and hope that F&F will receive a lot of love from customers in Ho Chi Minh City.”

The Fall Winter 2015 collection at the F&F chain of stores is currently attracting a lot of attention from customers who love the classic, elegant beauty of the fashion of the late 60s and 70s. In recent years, the Retro trend has always been favored by designers and fashionistas. Grasping that mentality, F&F has combined the unique details of the two periods in the latest designs of Fall Winter 2015, bringing products that meet both functional and aesthetic needs.

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