British fashion brand F&F celebrates its grand opening.

F&F is a British-style fashion brand. The brand offers a diverse range of products for men, women, and children at affordable prices. F&F is also owned by Tesco – the world's third-largest retailer, ranking among the top three fashion brands in Central Europe with increasing global brand recognition over the years.

Consumers prefer and often rate F&F higher than other well-known fashion brands and retailers for its good quality, outstanding fashion style, and better prices.

To celebrate the grand opening, F&F is offering customers a special promotion: a 20% discount on the total bill when purchasing two or more products.

Marcus Chipchase, CEO of F&F Global Partnership, shared: “We are honored to introduce the British fashion brand F&F to more Vietnamese customers this year, especially with the support of Central Group Vietnam. The opening of our new store at SC Vivo City, a new destination attracting many people in Ho Chi Minh City, is a strategic step in F&F’s long-term plan to become a global brand. F&F is currently present in over 27 countries worldwide, and this number will continue to grow in the coming years.”

Ms. Le Thi Mai Linh (Managing Director of Fashion Division – Central Group Vietnam) said: “We are very excited about the opening of the new F&F store at SC Vivo City. This is F&F's first dedicated store in Ho Chi Minh City and a significant step forward for us to expand and enhance F&F's products and services, aiming to provide customers with a wide range of high-quality, fashionable, and affordable choices. We are eagerly awaiting our first customers to visit the store today and hope F&F will receive much love from customers in Ho Chi Minh City.”

The Autumn/Winter 2015 collection at F&F stores is currently attracting a lot of attention from customers who appreciate the classic, elegant beauty of late 1960s and 1970s fashion. In recent years, the retro trend has always been favored by designers and fashion enthusiasts. Understanding this sentiment, F&F has combined distinctive details from both eras in its latest Autumn/Winter 2015 designs, offering products that meet both functional and aesthetic needs.

The Thanh