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The Australian Government's Trade and Investment Agency is partnering with key Vietnamese seafood importers to organize the Australian Seafood Festival 2022 this June and July.
This promotional campaign is part of the Taste of Australia program, an annual event organized by the Australian Government in Vietnam to celebrate the country's world-class food and beverages.
The 2022 Australian Seafood Festival will take place at 10 seafood restaurants in Hanoi and Ho Chi Minh City from June 20-26, 2022, and at premium seafood counters in two major supermarkets in July 2022; promoting Australian seafood (including fresh Western and South Australian lobster; fresh oysters; fresh/canned/frozen blue, black, and pearl abalone; sea crab; tiger prawns and Tasmanian salmon) with special menus and offers.
Tasmanian salmon
Urban Vietnamese consumers consume 40 kg of seafood annually. Seafood is considered safe, nutritious, and natural, leading consumers to be willing to pay more for high-quality seafood products. With its premium and prominent seafood products on the global market, Australia has become one of the reliable sources of seafood for Vietnamese consumers.
In 2021, Australia exported A$86.9 million worth of seafood to Vietnam, an increase of nearly 60% compared to 2020 (Global Trade Atlas). In terms of products, Australia primarily exported crustaceans (A$52.9 million), frozen fish (A$8.6 million), mollusks (A$1.5 million), fish fillets (A$226,807), and dried/salted fish (A$25,359). Over the years, Australian seafood exporters have built strong relationships with Vietnamese seafood importers to promote Australian products.
Australian seafood has been well-received in the Vietnamese market, contributing 60% to Australia's total export value (2020-2021).
Australian oysters
Rebecca Ball, Senior Trade Counsellor at Austrade, shared in the Taste of Australia video series – a collaboration with Vietcetera – that seafood is a vital industry for Australia.
“Australia’s seafood industry is well-managed and has rigorous sustainability criteria for aquaculture and fishing to promote stable stocking rates, as well as ensuring sufficient supply to meet domestic and international demand. Most importantly, we have the world’s most stringent sustainability and quality assurance framework in this sector. Thanks to advanced technology, Australian live seafood can maintain its freshness and excellent quality through continuously improved product handling, careful supply chain management, and fast delivery to consumers. Fresh seafood can be ready to serve Vietnamese diners just 72 hours after leaving an Australian port,” said Rebecca Ball.
This promotional campaign aims to bring more high-quality, clean, fresh, and sustainably sourced Australian seafood to Vietnamese consumers. Find out more about the deals at the 2022 Australian Seafood Festival on the Taste of Australia Facebook page.https://www.facebook.com/tasteofaustralia.vn/.
