The Australian Government Trade and Investment Commission, in partnership with key seafood importers from Vietnam, is hosting the 2022 Australian Seafood Festival this June and July.
This promotional campaign is part of the Taste of Australia program, which is organized annually by the Australian Government in Vietnam to honor the country's world-class food and beverages.
The 2022 Australian Seafood Festival will take place at 10 seafood restaurants in Hanoi and Ho Chi Minh City from 20-26 June 2022, and premium seafood counters at two major supermarkets in July 2022; promoting Australian seafood (including fresh Western Australian and South Australian Lobster; Fresh Ocean Oyster; Fresh/Canned/Frozen Greenlip, Blacklip and Jade Abalone; Mud Crab; Tiger Prawn and Tasmanian Salmon) with special menus and offers.
Tasmanian Salmon
Vietnamese urban consumers consume 40 kg of seafood each year. Seafood is considered safe, nutritious and natural food, so they are willing to pay more for high-quality seafood products. With high-end and outstanding seafood products in the world market, Australia has become one of the reliable seafood suppliers for Vietnamese consumers.
In 2021, Australia exported AU$86.9 million worth of seafood to Vietnam, up nearly 60% compared to 2020 (Global Trade Atlas). In terms of products, Australia mainly exported crustaceans (AU$52.9 million), frozen fish (AU$8.6 million), mollusks (AU$1.5 million), fish fillets (AU$226,807), and dried/salted fish (AU$25,359). Over the years, Australian seafood exporters have built strong relationships with Vietnamese seafood importers to promote Australian products.
Australian Seafood is well received by the Vietnamese market with a growth rate of 60% of Australia's total export value (2020-2021).
Australian oysters
Ms. Rebecca Ball, Senior Trade Counselor of Austrade, shared in the Taste of Australia video series - in collaboration with Vietcetera that seafood is an important industry in Australia.
“Australia’s seafood industry is well managed and has strict sustainability criteria for aquaculture and fisheries to promote stable stocking rates and provide sufficient supply to meet domestic and international demand. Most importantly, we have the world’s most stringent sustainability and quality assurance framework in the industry. Thanks to advanced technology, Australian live seafood can still maintain its freshness and excellent quality thanks to improved product handling, careful supply chain management and speed of product delivery to consumers. Fresh seafood can be ready to serve Vietnamese diners just 72 hours after leaving Australian ports,” said Ms. Rebecca Ball.
This promotional campaign is organized with the aim of bringing more quality, clean, fresh and sustainable Australian seafood to more Vietnamese consumers. All information about the promotions in the Australian Seafood Festival 2022 on Facebook Taste of Austaliahttps://www.facebook.com/tasteofaustralia.vn/.
