"My hometown has vast fields
Fragrant scent of rice in the fields
The poor and simple thatched roof
Come back to my childhood…”
Located in Phung Chau commune, Chuong My district, Hanoi (about 20 km from the city center), “Emotional Station” brings visitors back to innocent and peaceful childhood memories. Those are moments of enjoying the fresh, cool air, listening to the chirping of birds and feeling the scent of ripe rice wafting in the wind.
"Emotional Station" brings visitors back to innocent and peaceful childhood memories.
Unique rice field coffee model
In fact, the coffee model in the middle of rice fields is no longer too strange and the coffee shop in Chuong My is not the first place to own this special location. Previously, this concept has left its mark in other famous places such as Bali (Indonesia), Thailand or in Vietnam, Hoi An and Can Tho.
The appeal of this model lies in its simplicity, closeness to nature, bringing a feeling of relaxation completely different from the bustling city. Imagine sipping a hot cup of coffee in the early morning or at sunset, watching the green rice fields stretching out to temporarily forget all the worries and troubles of life.
The attraction of the rice field coffee model lies in its simplicity and closeness to nature, bringing a sense of relaxation completely different from the bustling city.
Touching the countryside memories
Starting out as a person who loves the gentle, peaceful beauty of the countryside, the owner of the "Emotion Station" shop - Ms. Pham Ngoc Tram Anh said: "The shop has been in operation since Tet 2022. The idea was formed after the Covid-19 pandemic, I often went back to my hometown in Phung Chau with my children, in the afternoon I cycled to the fields, played soccer, flew kites... The countryside scenery every sunset is very poetic, beautiful and peaceful. From there, the idea of the shop was formed with the desire to share this space with more people".
The coffee shop is located in the middle of a green rice field stretching as far as the eye can see.
The cafe gives visitors a feeling of peace and closeness to nature.
Located in the middle of a green rice field stretching as far as the eye can see, the cafe gives visitors a sense of peace and closeness to nature. The highlight of the cafe is the open space stretching along the length of the wooden road, facing the adjacent rice field. This place gives visitors the feeling of being immersed in nature, breathing fresh air and enjoying the peaceful scenery.
To meet the diverse needs of visitors, the cafe has 5 main rooms with thatched roofs and palm trees to protect from the sun and rain. These rooms have larger areas, suitable for large groups or those who want to have lunch or dinner.
The cafe gives visitors the feeling of being immersed in nature, breathing fresh air and enjoying the peaceful scenery.
The cafe has 5 main rooms with thatched roofs and palm trees to protect from the sun and rain.
A place for those who love taking photos and checking in at idyllic countryside scenery.
With a rustic design, close to nature, the cafe is an ideal place for visitors to get away from the hustle and bustle of the city, looking for peace of mind. In addition, this is also a place for those who love taking photos of the idyllic countryside scenery. With beautiful photos in the middle of the green rice fields, you will keep beautiful memories of your trip.
It is known that the rice fields in Phung Chau are famous for two rice crops each year in June and October. At different times, the rice fields put on a new outfit, for example, when they are newly planted, the rice is green, the rice is ripe, the harvest, when the harvest is just finished or the water flows into the fields... Understanding this diverse beauty, the cafe is open all year round so that visitors can fully enjoy the beauty of the rice fields in their own way.
Children can go catch grasshoppers, locusts, snails, crabs, pick vegetables, fly kites... immersing themselves in nature, away from electronic devices.
Beautiful photos in the middle of green rice fields
The fields in Phung Chau are famous for two rice crops each year in June and October.
“During peak season, the restaurant can welcome 400-500 guests per day. The most visitors come at sunset and in the evening. On weekends, visitors from far away can stay from morning to afternoon to take photos, eat and enjoy the countryside atmosphere,” the restaurant owner shared with Travellive.


During peak season, the cafe can welcome 400-500 customers per day.
More than a rice field cafe
More specifically, the coffee shop was born not only for business purposes but also as an ideal destination for tourists to explore the beauty of local culture. It is located in a countryside with many ancient relics such as Tram Pagoda, Vo Vi Pagoda, Tram Gian Pagoda, So Communal House... Above all, the coffee shop becomes a stop on the journey to discover the unique cultural values of this land.
“In parallel with its activities, 'Emotion Station' always loves the simple and honest people here. Every harvest season, we dedicate all the revenue from selling clean rice harvested at 'Tram' to charity, sharing a part with the poor families in the village,” Ms. Tram Anh shared.
The cafe is most crowded at dusk and in the evening.

































