For a long time, Son La has been famous for its wild and pure beauty of mountains and forests, winding mountain passes and foggy roads. Many places are always known as dream destinations for tourists who love nature and are passionate about conquering such as Ta Xua, Moc Chau, Son La hydroelectric power plant, Chieng Khoa waterfall, Moong village, Hong Ngai... The lifestyle of the highland people and unique cuisine are also strong attractions for tourists. These factors show that Son La is a land with great potential for strong tourism development.
The tourism event “Colors of Son La - Northwest” organized by the People's Committee of Son La province in coordination with the Department of Tourism of Son La province and the Department of Tourism of Hanoi at Ly Thai To flower garden (Hanoi) from October 23-25 is an event to introduce and promote the image of the country and people of Son La, especially Son La tourism to domestic and international friends; especially to the people of the capital.
Here, the public can visit and shop at 30 booths introducing Son La's cultural and tourism products; enjoy the beauty of Son La tourism through 50 photographic works displayed at the Octagonal House, thereby understanding more about tourism, cultural identity, and safe agricultural products of Son La...
Also on this occasion, the People's Committee of Son La province organized a conference to promote the experience tourism of Son La Colors to strengthen tourism links between Hanoi and the Northwestern provinces, together finding solutions to increase the attractiveness of tourism in Son La and Hanoi, and at the same time building new tours and routes to bring and receive visitors between the two localities.
The conference attracted the participation of more than 150 travel agencies of Son La province and Hanoi, introducing the potentials as well as assessing the difficulties and challenges in developing Son La tourism. In particular, the conference made efforts to contribute ideas and propose solutions for effective tourism linkages, with the emphasis on building safe destinations, improving infrastructure such as transportation, preserving local cultural identity, increasing connectivity between travel agencies and destinations...
At the conference, the Department of Culture, Sports and Tourism of Son La and the Department of Tourism of Hanoi, together with the Son La Tourism Association, the Hanoi Tourism Association, and the UNESCO Travel Club of Hanoi signed commitments to coordinate tourism development between Hanoi and Son La.
