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On the evening of January 10th in Sa Pa, overcoming a host of strong candidates, Hanoi beauty Nguyen Phuong Linh was officially crowned Miss Tourism Vietnam 2026. With the theme "Vietnam Shines Bright," the final night not only celebrated beauty but also affirmed the aspirations of the younger generation to promote national culture.
Nguyen Phuong Linh made a strong impression on the judges and audience with her perfect blend of physical beauty and intelligence. The new Miss Vietnam, born in 2002, boasts a height of 1.71m and an impressive physique. Notably, despite her busy exam schedule, she still maintained her Master of Business Administration program at the National Economics University.
The emotional crowning moment of the new Miss Tourism Vietnam 2026, Nguyen Phuong Linh, in Sa Pa on the evening of January 10th.
The top 3 finalists of Miss Tourism Vietnam 2026 possess beauty, character, and talent, ready for the mission of promoting national tourism.
In the decisive Q&A round, when asked about the values that make international tourists love Vietnam, Phuong Linh scored points with a convincing bilingual Vietnamese-English answer. She argued that, besides famous landmarks like Ha Long Bay or the terraced rice fields of Sa Pa, it is the hospitable smiles and enduring strength of Vietnamese women that are the core values shaping Vietnam's image on the world map.
With her sharp intellect and bilingual abilities, the beauty queen born in 2002 completely convinced the judges in the Q&A segment.
The judging panel, comprised of prestigious figures such as People's Artist Quang Vinh, Miss Jennifer Pham, and Meritorious Artist Viet Anh, selected the most deserving candidates for the titles: Miss Nguyen Phuong Linh (Hanoi), First Runner-up Tran My Lan (Thai Nguyen) - a Pharmacy student, and Second Runner-up Nguyen Huy Ngoc Bao Tran (Hai Phong).
The judging panel, along with renowned artists, contributed to the excitement and high level of professionalism in the 2026 season.
The final night at the Stadium Center marked the end of a long journey from South to North. Prior to that, the contestants had gone through a rigorous semi-final round in Lao Cai with practical experiences: conquering Fansipan peak, learning about the culture of the Giay ethnic group, and carrying out charitable projects in Ta Van commune.
The stage for the Grand Finale was elaborately designed, combining modern effects with the cultural sounds of the highlands.
The stage for the final night was elaborately staged with a group performance of "The Sounds of Heaven and Earth," combined with the "Hundred Flowers of Peace" Ao Dai collection and modern evening wear. The appearance of guest artists such as Tuan Hung, Le Quyen, and Dam Vinh Hung created emotional climaxes, highlighting the message of a youthful, dynamic Vietnam that remains true to its identity.
Miss Tourism Vietnam is not just a beauty pageant held every two years (since 2022). According to the organizers, each contestant, whether they win a title or not, carries the responsibility of a "Tourism Ambassador." They will be the ones directly spreading the image of Vietnam's people, culture, and scenic spots to international friends, in line with the "Vietnam Shines Bright" spirit that the 2026 season aims for.
