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The World Travel Awards organization has officially announced Vietnam as the World's Leading Heritage Destination for 2024, at an awards ceremony in Madeira, Portugal. This is the fifth time Vietnam has been honored in this category, following its achievements in 2019, 2020, 2022, and 2023. To maintain its position for five consecutive years, Vietnam had to overcome many strong competitors such as Armenia, Brazil, Egypt, Greece, Japan, and Saudi Arabia.
The title of World's Leading Heritage Destination once again affirms the potential and top-tier appeal of its unique heritage values, with a system of 9 natural and cultural world heritage sites, 15 intangible cultural heritage sites, and 10 documentary heritage sites recognized by UNESCO.
Vietnam has been honored by the World Travel Awards as the "World's Leading Heritage Destination 2024".
As a "World Heritage Destination," Vietnam will continue to promote and attract international tourists to explore the beautiful country and its long-standing cultural heritage, creating momentum for the comprehensive, rapid, and sustainable recovery and development of tourism in the future. Besides the beauty of its mountains, forests, and islands, Vietnam also possesses world natural and cultural heritage sites, historical and cultural relics associated with traditional festivals, ancient craft villages, rich cuisine, and architectural works with profound historical value…
More and more of Vietnam's cultural heritage is gaining recognition both domestically and internationally.
Each type of Vietnamese heritage possesses its own unique beauty and story. This creates an irresistible attraction for international tourists and is one of the factors in introducing and promoting the image of Vietnam and its people to the world.
Being honored as the "World's Leading Heritage Destination" in 2024 is a significant step in affirming Vietnam's position on the world tourism map, contributing to increased awareness and promotion of the country's image.
Besides the title of World's Leading Heritage Destination 2024, Vietnam also has several local destinations that have been awarded top-tier global accolades. The Hanoi Department of Tourism was honored with the title of “World's Leading City Tourism Authority 2024”. Phu Quoc Island received the title of “World's Leading Natural Island Destination 2024”. Ha Nam province won the “Special Achievement Award 2024”. Tam Dao received the title of “World's Leading Tourist Town 2024”, along with many other top-tier global awards for outstanding Vietnamese aviation, travel, and tourism businesses.
This also presents an opportunity for the tourism industry to develop, stimulate the local economy, and create many new job opportunities.
Established in 1993, the World Travel Awards are a prestigious award recognized worldwide and often referred to as the "Oscars of the travel industry." Held annually, the awards honor outstanding destinations and quality travel service providers across various categories, including airlines, hotels, resorts, travel companies, and tourist destinations.
The widespread interest and votes from the people, tourists, and community will be an opportunity for Vietnamese tourism to continue to be honored at this prestigious international award. It's a golden opportunity to promote the image of Vietnam and its people as friendly, hospitable, and always welcoming to friends from all over the world to explore the beautiful S-shaped land. It's also an opportunity to showcase Vietnam as a destination rich in national identity, a convergence of cultural essence, modern development, quality services, and an ideal safe environment for all tourists.
