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It originated from a bold idea.
In just 12 months, Wil'que has emerged as a prominent name in Vietnam's hotel management industry. However, few know that this journey didn't begin with large contracts or complex operating systems, but with a personal aspiration: to redefine how accommodation properties are managed.
Mr. Bernard Seet - General Manager of Wil'que
Bernard Seet, CEO of Wil'que, shared: “I have always believed that the hospitality industry needs a new management model where investors can step back from day-to-day operations while still ensuring optimal efficiency.” This belief has become the guiding principle for the “fully autonomous operation” model, an approach Wil'que developed based on the practical needs of the market.
Wil'que began testing the model on its own property with the Wil'que Cua Bac Hotel. Controlling the entire process, from personnel and finance to operations, created an ideal environment for testing, refining, and perfecting the system. Initial success led to expansion to a second property – Wil'que Westlake Hotel & Residence – demonstrating the feasibility and scalability of the model.
Wil'que Cua Bac Hotel - The first Hybrid Hotel in Hanoi
First impressions from the market
In 2024, Wil'que made its first mark on the market when Wil'que Cua Bac Hotel was honored in the Travellive Hotlist 2024 with the title of Best Biz City Hotel (A city hotel suitable for business travelers with a flexible and diverse range of amenities).
Wil'que Cua Bac Hotel was awarded the title of Biz City Hotel on the Traveliive Hotlist 2024.
This award is not only recognition from the professional community but also proof of the effectiveness of the fully autonomous management model. From recruitment and training to financial control and enhancing customer experience, the entire process is operated synchronously, based on data and standardization.
Ms. Nguyen Thi Quynh Hoa - CEO of Wil'que
What makes Wil'que unique is that managers are empowered to become "CEOs at the grassroots level," having full decision-making authority and direct responsibility for business performance. This trust has fostered a proactive, flexible, and results-oriented team.
Selective growth, application of technology, and investment in human development.
Sharing her vision for the future, Ms. Hoa emphasized: “We don’t aim for growth at all costs; instead, the company focuses on strategic expansion by carefully selecting assets that align with our business model, philosophy, and operational goals.”
Wil'que has a young and enthusiastic team.
Over the next year, Wil'que will focus on development based on three pillars:
● Selective and controlled expansion – Seeking suitable properties to ensure consistency in operations.
● Enhance the application of technology – Optimize revenue and operational management through a modern management system.
● Developing the management team – Training and enhancing leadership capabilities to ensure each facility is an autonomous and efficient unit.
Wil'que's long-term vision is to become the ideal strategic partner for investors seeking a "hands-off" solution, meaning they don't need to be directly involved in the operation process but still achieve sustainable business performance.
From a personal experiment to its first market debut, Wil'que's journey is a prime example of how the right idea, when implemented properly, can create a performance model for an entire industry!
Contact information:
Wil'que - A brand managed by AK Investment and Development Co., Ltd.
● Hotline: (+84) 24 3202 9005
● Office address: R705-2, 7th floor, Daeha Business Center building, 360 Kim Ma Street, Ba Dinh District, Hanoi
