The sushi bullet train in Genki

25/04/2020

Typically, at conveyor belt sushi restaurants, diners simply take their favorite sushi plate from the conveyor belt and enjoy it. A variation on the conveyor belt sushi format at Genki restaurant certainly offers a more interesting experience for diners.

With stores in Japan, Hong Kong, Indonesia, Singapore, Kuwait, the Philippines, China, Australia, Cambodia, Myanmar, and the United States, Genki Sushi is a familiar name to many who love traditional Japanese cuisine at affordable prices. Initially, Genki Sushi mainly operated on the east coast of Japan. Then, in 1993, Genki began expanding overseas, gradually acquiring other sushi restaurant brands such as Uobei (affordable conveyor belt sushi at 100 yen/plate) and Senryo (mid-to-high quality conveyor belt sushi).

Genki's logo features a somewhat grumpy face, but it actually represents the seriousness, professionalism, and confidence of a sushi chef focused on cooking. The two red dots on the chef's cheeks symbolize "genki"—meaning youthful spirit with positive energy.

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Genki Sushi is also known as the first brand outside of Japan to implement the Kousoku Express train system, designed based on the shinkasen high-speed train. Diners simply select their dishes on a tablet screen, and fresh, delicious food is delivered directly from the kitchen to their table quickly and conveniently.

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Genki is essentially a fast-food sushi restaurant that has modernized its conveyor belt system into a toy train track. No one expects authentic Wagyu beef at Burger King, so don't expect the sushi at Genki to be as good as at Sukiyabashi Jiro. However, the sushi here is generally well-made, with fresh seafood and rice cooked from premium Japanese rice. Combined with its unique style and affordable prices, Genki Sushi has become a leading affordable sushi brand worldwide.

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Genki Sushi offers a wide variety of choices, from nigiri, gunkan, sashimi, maki, noodles, rice, grilled and fried dishes to ice cream. Genki's signature dish is the Genki Roll, a Japanese-style salmon maki roll with cucumber, crispy fried salmon skin, mayo, and nori seaweed.

My favorites are salmon sashimi (with very thick slices of salmon) and three-flavor salmon nigiri (fresh salmon, aburi salmon marinated in mayo and black pepper, and aburi salmon marinated in mayo mentaiko). Other highly-rated dishes include seared tuna with ponzu sauce, oysters with black pepper sauce, crab sticks mentaiyaki, and grilled eel wrapped in cheese.

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One significant advantage of high-speed sushi trains over conveyor belt sushi is that you won't have to wait long to get your desired dish, you won't have to eat warm sushi or soggy tempura, and you won't have to worry about sashimi that has been circulating around the restaurant for a while. The dishes you eat are exactly what you chose, and everything is guaranteed to be fresh.

So, if you have the chance, don't miss the opportunity to enjoy sushi on this unique mini speedboat.

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Huong Thao
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