“Miss Northwest Tourism 2023” is one of the large-scale annual beauty contests. Through the contest, the organizers will find a Tourism Ambassador to promote and spread the beauty of the landscape, nature and people of Sa Pa, the Northwest mountains and forests to all parts of the country and international friends, contributing to promoting tourism development.
In particular, the contest is part of a series of events celebrating the 120th anniversary of Sa Pa Tourism. This is a playground for female citizens and overseas Vietnamese with Vietnamese nationality who meet the criteria of the organizing committee, have permanent residence in the northern provinces, and are living and working in the Northwest region.
The contest "Miss Northwest Tourism 2023" with the desire to spread the beauty of Sa Pa, the beauty of the Northwest mountains and forests and also contribute to the development of national tourism, promoting the tourism industry to become the country's spearhead economy.
With the theme “Beauty of the Highlands”, the contest has a unique main image honoring the beauty of highland girls through music and fashion performances imbued with national cultural identity and regional tourism. The Top 3 crowned “Miss Northwest Tourism 2023” will be selected directly to the final round of “Miss Tourism Vietnam 2024”.
Candidates wear costumes imbued with the cultural identity of the Northwest ethnic groups
Gorgeous, beautiful costumes help contestants confidently show off their beauty and express their own personality.
With these important meanings, the contest "Miss Northwest Tourism - Sa Pa 2023" has received much attention from the social community. Immediately after the announcement of the launch, many quality registration documents were sent to the organizing committee. The strong attraction of the contest, not only stops at the registration of Northwest girls, but also has the participation of many young girls in the Northern region who love the Northwest land. This makes this playground hotter every hour before the event to the final round.
The final night of the "Miss Northwest Tourism 2023" contest will take place at 7:00 p.m. on July 28, 2023 at the Quan Stadium center, Sa Pa town, Lao Cai province.
Talent show
Let's take a look back at some moments in the journey of the "Miss Northwest Tourism 2023" contest before the final round:
Visit the historical site of Truc Lam Zen Monastery and Ho Quoc Pagoda

Candidates visit historical sites to get a broader view of Vietnam's beautiful landscapes.
"Miss Northwest Tourism 2023" is not just a playground, the organizers hope to find a face with "heart and vision", to become a "Tourism Ambassador" of the Northwest, promoting the beauty of the people and nature of the Northwest to friends at home and abroad.

Candidates are thoroughly trained in necessary skills such as catwalk, behavior, and posing.
Conquering Fansipan peak
Talent show
Through practical community activities for the environment and society, the contestants have contributed to preserving the image of a green - clean - beautiful Sa Pa.


Performance of traditional Northwest costumes
The final round of "Miss Northwest Tourism 2023" taking place on the night of July 28, 2023 will feature low-altitude fireworks and many extremely special performances. In addition, there will also be the presence of stars in the entertainment industry, famous faces, and many Vietnamese beauty representatives accompanying the contest. MC Danh Tung and singers: Dan Truong, Bao Tram, Trung Quang, Phan Dinh Tung... will appear on the final night stage, creating the largest music stage in the mountain town of Sa Pa.































