VI
EN
Held at the luxurious Pool House ballroom of the 5-star Park Hyatt hotel – a favorite meeting place for the elite and prestigious events – the launch and hands-on experience of the MARQ Adventurer (Gen 2) – Damascus Steel Edition attracted numerous media outlets and many famous gentlemen such as Nhan Phuc Vinh, Thai VG, Dzung Yoko, along with a large number of technology enthusiasts interested in Garmin's newly launched special watch.
A world-class event reviving a lost icon.
In collaboration with the prestigious ELLEMan magazine, Garmin Vietnam presented many impressive interactive activities. The luxurious and versatile beauty of the MARQ Gen 2 collection, including the Athlete, Golfer, Adventurer, Aviator, and Captain models, was brought to life through an impressive and meticulously crafted fashion show. Guests had the opportunity to admire the aesthetic appeal of these high-end smartwatches paired with fashionable outfits, exuding a masculine and powerful style for the wearer.
The highlight of the mini fashion show was the unveiling of the "masterpiece of time," the MARQ Adventurer (Gen 2) – Damascus Steel edition. Considered a design worthy of accompanying the elite in all the memorable moments of life, from lavish parties to adventurous explorations of the world, Garmin's new masterpiece completely captivated the attention of all guests the moment it appeared.
The event also opened up a dialogue space with the theme "Decoding Aspirations, Embarking on an Adventure to Create Peaks," featuring Lam Tuc Ngan - Garmin Vietnam product expert, Dung Yoko - Creative Director and photographer, and Huy IO - Creative Director of ELLE and ELLEMan magazines. Led by MC Vinh Phu, the discussion successively deciphered the journey of building style and the aspiration to assert the class of the modern gentleman, as well as revealing compelling reasons proving that the MARQ Adventurer (Gen 2) – Damascus Steel Edition is a design worthy of affirming a luxurious lifestyle.
Reviving the essence of ancient times with supreme craftsmanship.
For over three decades, Garmin has consistently been a pioneer, setting unparalleled standards in technology and innovation in GPS devices and smartwatches. The MARQ collection is the ultimate embodiment of Garmin's relentless spirit of innovation. Showcased at the event alongside the MARQ Adventurer (Gen 2) – the Damascus Steel edition embodying this special adventurous spirit – are other designs that have contributed to the collection's reputation. From the authoritative "commander" MARQ Captain (Gen 2), the charismatic "super pilot" MARQ Aviator, to the "champion" MARQ Athlete (Gen 2), the adventurous MARQ Adventurer, and the "smart caddy" MARQ Golfer (Gen 2).
Not only inheriting the legacy pioneered by its predecessors, the MARQ Adventurer (Gen 2) – Damascus Steel Edition proudly displays a great historical legacy. Renowned for over 11 centuries for its exceptional durability and unique wave pattern that forged the sharpest swords conquering the ancient Middle East, this has inspired Garmin's spectacular revival through a sophisticated and enduring smartwatch design. The unique and mysterious beauty of the 46mm case and bezel, engraved with a 360-degree compass, captivates every gaze, demanding mastery of metallurgical techniques from skilled artisans. The metal forging process is repeated, resulting in a block of 80 stacked steel layers, twisted into distinct patterns. The exceptional hardness of Damascus steel requires meticulous finishing to create the one-of-a-kind beauty of each watch.
This legacy of craftsmanship carries the mission of providing robust protection for the "intelligent brain" within, not only boasting exceptional battery life of up to 16 days on a single hour charge, but also integrating numerous miraculous features to excel in every role, from an ideal "navigator" for high-class excursions to the ability to store vast amounts of multimedia data, entertainment, and navigation in any environment. The integrated "health and mental assistant" features are always ready to alert the wearer to any abnormal body indicators, helping them react promptly in any situation. Forged through an extremely meticulous crafting process and incorporating cutting-edge technology, the MARQ Adventurer (Gen 2) – Damascus Steel Edition is distributed in extremely limited quantities in Vietnam.
Mr. Dao Cong Thanh – Sales Director of Garmin VietnamSpeaking at the event, he shared: “The legacy of time and the mystical beauty of Damascus steel inspired us to create this watch, reinforcing our commitment to our mission of continuously elevating smartwatches, delivering ultimate experiences and a luxurious lifestyle in every aspect.”
In addition to the "star of the event" watch, guests and media also had the opportunity to directly experience and learn more about other MARQ Gen 2 watch models, with the support of Garmin's team of experts, helping guests gain a deeper understanding of Garmin's premium collection. At the event, Thai rapper VG shared his personal feelings about the value and inspiration he felt when experiencing the MARQ Adventurer (Gen 2) – Damascus Edition: “Garmin impressed me right from the look – a strong, masculine yet very sophisticated design. More importantly, it's not just a fashion accessory but also a powerful assistant, helping me monitor my health and maintain my fitness every day. A perfect combination of style and technology.”
The MARQ Adventurer (Gen 2) – Damascus Edition experience event was impressive, affirming Garmin's position as an icon of creating an active lifestyle, inspiring people to break boundaries and enjoy a more fulfilling life every day through its premium smartwatch designs, exemplified by the MARQ Adventurer (Gen 2) – Damascus Steel Edition – a masterpiece of unparalleled luxury and sophistication, embodying legendary craftsmanship and cutting-edge technology reserved only for the elite.
The Garmin MARQ Adventurer (Gen 2) – Damascus Steel Edition is now available for limited purchase at a recommended retail price of VND 79,990,000. Learn more about the product at www.garmin.com/vi-VN/ and at Garmin stores in Ho Chi Minh City, Hanoi, Da Nang, Nghe An, Vung Tau, Binh Duong, and Nha Trang.
