A magical event: the summer sunset.
Recreating the scene of a summer sunset, PEDRO surprised guests with one amazing photo opportunity after another, from cool photo spots like colorful buses and mobile bars to swimming pools designed with monogram patterns…
Also at this event, PEDRO unveiled the new logo for the PEDRO Icon Summer 2023 collection – the brand's symbol, with the highlight being the letter "P" – which is also the first letter in the name PEDRO, symbolizing the brand's beginning and its mission of continuous development and innovation.
Actress Kaity Nguyen looked sweet yet alluring in a white outfit that highlighted her mysterious sunset-toned Vibe Bucket bag, perfectly suited to the vibrant summer setting that recreated a magical sunset scene.
The logo is formed from two symmetrical, perfectly balanced Ps to symbolize equality. The parallel lines represent a sustained effort to deliver value to the community. Overall, the logo subtly embodies an infinity symbol, representing the brand's boundless resources for growth and innovation.
Besides the aforementioned figures, this unique event attracted the participation of many famous faces in Vietnamese showbiz such as Min, Thieu Bao Tram, Thao Nhi Le, Rocker Nguyen, Quoc Anh, Duy Khanh, the acting couple Lan Thy and Avin Lu, singer Hoang Rapper, TikToker Charmie Vu, Sun HT, Misoa, Huu Tai, and prominent names in the fashion industry such as designer Nguyen Minh Cong, model Thien Nga from The Face… who were also present at the event.
Angela Phuong Trinh strikes a pose at the "Summer Soiree - Magical Summer Party" with a cool green Chain Mini flap-top crossbody bag from the Pedro Icon Summer 2013 collection.
Introducing the Pedro Icon Summer 2023 collection.
With its journey of development and innovation, PEDRO proudly presents its iconic collection, inspiring a trend of asserting personal style and showcasing refined and distinctive aesthetics. Skillfully applying signature motifs and combining luxurious and comfortable designs, the collection includes accessories for everyday life, from stylish sneakers to oversized tote bags, all designed to enhance fashionable looks while meeting the versatile needs of the user.
The PEDRO Icon Summer 2023 collection went on sale on June 5th, 2023, both online and in stores.

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