VI
EN
The world's leading producer of high-quality chocolate and cocoa from Switzerland has created a wave of desire among young people everywhere, who have begun "hunting" for rare varieties in this product line symbolizing love. This is perfectly understandable, given that Valentine's Day is fast approaching.
With the meticulousness and carefulness inherent in Swiss craftsmanship, after a decade of research, Barry Callebaur delivered a groundbreaking invention for the giant but declining chocolate industry. Following its launch in Shanghai in September 2017, the company brought Ruby Chocolate to major markets including the UK, the US, China, and Japan for market research and received very positive feedback from consumers and experts alike.
With Ruby Chocolate, consumers will experience a completely new taste sensation—not bitter, sweet, or milky, but a wonderful blend. Unlike the artificial red chocolate previously introduced by some manufacturers, Barry Callebaut, the creator of these luxurious and exquisite chocolates, states that Ruby Chocolate is made entirely from natural ingredients, with a light pink color and a slightly tart yet sweet taste.
This brand-new product line is specially extracted from the Ruby Cacao variety grown in Ivory Coast, Ecuador, and Brazil. It is the result of the extraordinary efforts of the dedicated team working tirelessly at Barry Callebaut's global research and development centers, located in France and Belgium.
With this remarkable achievement, the Swiss inventors, who usually appear rather dry and reserved, have brought to the market, and especially to romantic and imaginative hearts, an unparalleled solution: Ruby Chocolate.
This also gives lovers around the planet another reason to look forward to giving meaningful gifts to their significant others this upcoming Valentine's Day. As for the Vietnamese market, there's still no information on when the sweet and charming "fairy" Ruby will be released. So, let's just wait until after Valentine's Day!
Nhung Nguyen
