With the participation of representatives from departments under the National Soft Power Strategy Committee, along with key agencies: Ministry of Culture, Public Relations Department, Department of International Trade Promotion, Office of Strategic Transformation, Tourism Authority of Thailand and Creative Economy Agency.
This is one of the outstanding international cultural destinations and events in the Thai Festival 2025 series, held in 32 countries around the world. Hanoi is one of six key cities hosting this event, along with Washington DC, Beijing, New Delhi, Riyadh and Paris.
"We pledge to continue to closely coordinate and facilitate cultural, sports and tourism exchange and cooperation activities between the two countries, contributing to fostering the increasingly strong Vietnam-Thailand friendship," said Mr. Le Hai Binh, Permanent Deputy Minister of Culture, Sports and Tourism, at the opening ceremony.
Mr. Le Hai Binh - Permanent Deputy Minister of Culture, Sports and Tourism
Ms. Urawadee Sriphiromya, Thai Ambassador to Vietnam, spoke at the ceremony.
Thai Festival 2025 brings a variety of activities rich in Thai culture such as a mini concert with the participation of girl group SISMA - representing the modern T-Pop wave, and the band All-Thidsa Molam, bringing creatively blended folk melodies, bringing a vibrant and bustling experience.
Delegates attending the ceremony
Delegates perform the opening ceremony
Delegates take souvenir photos
The exhibition fair with more than 50 booths, introducing creative products, cuisine, cosmetics and handicrafts from Thailand, Thai cultural workshop where visitors can experience the art of making traditional handicrafts, lucky draw program, outdoor cinema, showing outstanding films of Thai cinema, photo exhibition area, bringing unique perspectives on Thai culture and people.
"As the 9th largest foreign investor in Vietnam, Thailand is committed to bringing quality and responsible investment to Vietnam to help Vietnam achieve its economic goals while supporting local communities," said Ms. Urawadee Sriphiromya, Ambassador of Thailand to Vietnam.
Delegates attending the opening ceremony
A special highlight of Thai Festival 2025 is the re-enactment of the Loy Krathong lantern festival through a digital platform, bringing a magical and shimmering space, along with the Songkran water splashing activity, the Songkran water splashing festival, a prominent traditional activity of Thailand, will take place on March 28-29 from 10:00 - 20:00.
One of the most vibrant and unique traditional festivals in Asia, recognized by UNESCO. Visitors have the opportunity to experience wearing traditional Thai costumes and participate in lucky draws, with the chance to win valuable prizes such as air tickets to Thailand.
Girl group SISMA - representing the modern T-Pop wave
All-Thidsa Molam Band brings innovative blend of folk tunes
After more than 30 years of organizing festivals to promote cultural heritage, this year's Thai Festival has a new look with the theme "The Pulse of Tradition", showing the image of a modern, innovative and sustainable Thailand. This is also an opportunity for Thailand and Vietnam to expand economic cooperation, especially in the fields of tourism, trade and investment.
Thai Festival 2025: The Pulse of Tradition. The event will take place from March 28 to March 30, 2025 at the Imperial Citadel of Thang Long, open to the public from 3:00 p.m. to 9:00 p.m. on March 28 and from 10:00 a.m. to 9:00 p.m. on March 29-30.
Some images of Thai Festival 2025 space:
The event attracted participants of many different ages.
Exhibition booths at the event
