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With the participation of representatives from departments under the National Soft Power Strategy Committee, along with key agencies: the Ministry of Culture, the Public Relations Department, the International Trade Promotion Department, the Strategic Transformation Office, the Tourism Authority of Thailand, and the Creative Economy Agency.
This is one of the outstanding international cultural destinations and events in the Thai Festival 2025 series, which is being held in 32 countries worldwide. Hanoi is one of six key cities hosting this event, along with Washington DC, Beijing, New Delhi, Riyadh, and Paris.
"We are committed to continuing to coordinate closely and facilitate cultural, sports, and tourism exchanges and cooperation between the two countries, contributing to strengthening the friendship between Vietnam and Thailand," said Mr. Le Hai Binh, Permanent Deputy Minister of Culture, Sports and Tourism, at the opening ceremony.
Mr. Le Hai Binh - Permanent Deputy Minister of Culture, Sports and Tourism
Ambassador Urawadee Sriphiromya of Thailand to Vietnam delivered a speech at the ceremony.
Thai Festival 2025 offers a variety of activities steeped in Thai culture, such as a mini-concert featuring the girl group SISMA – representing the modern T-Pop wave – and the band All-Thidsa Molam, bringing creatively blended folk melodies for a vibrant and lively experience.
Delegates attending the ceremony
The delegates performed the opening ceremony.
The delegates took a commemorative photo.
The exhibition features over 50 booths showcasing innovative products, food, cosmetics, and handicrafts from Thailand, Thai cultural workshops where visitors can experience traditional craft making, a raffle, an outdoor cinema screenings of outstanding Thai films, and a photo exhibition offering unique perspectives on Thai culture and people.
"As the ninth largest foreign investor in Vietnam, Thailand is committed to bringing quality and responsible investment to Vietnam to help Vietnam achieve its economic goals while supporting local communities," said Urawadee Sriphiromya, the Thai Ambassador to Vietnam.
Delegates attending the opening ceremony
A special highlight of the Thai Festival 2025 is the digital recreation of the Loy Krathong lantern festival, creating a magical and enchanting atmosphere, along with the Songkran water festival, a prominent traditional Thai event, which will take place on March 28-29 from 10:00 AM to 8:00 PM.
One of Asia's most vibrant and unique traditional festivals, recognized by UNESCO. Visitors have the opportunity to experience wearing traditional Thai clothing and participate in a lucky draw, with a chance to win valuable prizes such as airline tickets to Thailand.
The girl group SISMA represents the modern T-Pop wave.
The All-Thidsa Molam band brings a creative blend of folk melodies.
After more than 30 years of organizing a festival to promote cultural heritage, this year's Thai Festival takes on a new look with the theme "The Pulse of Tradition," showcasing the image of a modern, innovative, and sustainable Thailand. This is also an opportunity for Thailand and Vietnam to expand economic cooperation, especially in the fields of tourism, trade, and investment.
Thai Festival 2025: The Pulse of Tradition. The event will take place from March 28th to 30th, 2025, within the Thang Long Imperial Citadel grounds. Admission is free from 3:00 PM to 9:00 PM on March 28th and from 10:00 AM to 9:00 PM on March 29th and 30th.
Here are some images of the Thai Festival 2025 venue:
The event attracted participants of all ages.
Exhibition booths at the event
