The Pink Trumpet Flower Week, a meaningful cultural and tourism event, is organized under the close coordination between the Department of Culture, Sports and Tourism of Soc Trang province and the People's Committee of Chau Thanh district. This event is not only a festival, but also the result of the joint efforts and consensus of authorities at all levels in promoting the natural beauty and tourism potential of the locality.
The pink trumpet flower originates from the Americas, also known as the pink bell flower because it resembles a bell and grows in clusters of 4 to 7 flowers. The flower has a color similar to cherry blossoms, usually blooming in February and lasting until June.
The pink trumpet flower road is more than 1km long, located on Hung Vuong Street, connecting National Highway 1 to the administrative area of Chau Thanh district, Soc Trang province.
According to the approved plan, the Pink Trumpet Flower Week will officially open and last for 5 brilliant days in March, a period carefully chosen to honor the majestic beauty of this typical flower. The locality must monitor to choose the appropriate time to organize the Pink Trumpet Flower Festival Week. This important event will be held in Tra Quyt A hamlet, Chau Thanh town, a location that has been meticulously chosen because this place possesses a priceless natural treasure: a 1km long section of Hung Vuong street, decorated with hundreds of pink trumpet flowers in full bloom.
Hung Vuong Street, with its brilliant pink color of trumpet flowers, will become the main stage for the Trumpet Flower Week. Here, visitors will be immersed in a poetic space, where the color of flowers and their fragrance blend together, creating an unforgettable experience.
During the pink trumpet flower blooming season, young people often go to Hung Vuong Street, Tra Quyt A Hamlet, Chau Thanh Town, Soc Trang Province to take souvenir photos.
The Pink Trumpet Flower Week is not only a cultural event, but also a strategy to promote the tourism image of Soc Trang province. The main objective of the event is to introduce the beauty of pink trumpet flowers, a symbol of this land, to domestic and foreign tourists. Through this, Soc Trang province hopes to attract attention and investment in the tourism industry, a potential field of the locality.
Within the framework of the Pink Trumpet Flower Week, a series of diverse and rich activities will be held, aiming to bring visitors memorable experiences. These activities include displaying publications and tourist items, visitors will have the opportunity to explore unique products, bearing the cultural imprint of Soc Trang.
The Pink Trumpet Flower Week will take place in Chau Thanh town, Chau Thanh district, Soc Trang province in March 2025.
Not only that, vivid images and films will recreate the beauty of pink trumpet flowers, as well as introduce attractive tourist destinations of the province. This is also an opportunity to introduce typical local agricultural and handicraft products, produced according to OCOP standards (One Commune One Product). Tourists will be consulted and choose tours that suit their interests and needs, to explore the cultural and natural beauty of Soc Trang.
A special highlight of the event is the Khmer cultural experience program, with traditional Rong Vong dance performances and instructions on how to make flattened Com. In addition, a Vietnamese goods fair for rural areas will be held with about 40 booths, along with 20 food booths serving typical local dishes. In addition, the event also has many cultural and artistic activities and folk games such as stick pushing, tug of war, sack jumping, throwing balls into baskets, etc., creating a space for fun and interaction for locals and tourists.
This is the first time the province has organized an event related to the pink trumpet flower to promote the image of the flower associated with the district's tourism strengths, aiming to attract tourists and investment resources for tourism. Since 2019, at the administrative center of Chau Thanh district, the one-kilometer-long road has been dyed with brilliant pink trumpet flowers since February, attracting many tourists in the region to admire and take photos. With careful preparation, the first pink trumpet flower festival promises to become a special event, contributing to raising the level of tourism in Soc Trang.
The 2025 Trumpet Flower Week is a practical activity to promote the movement "All people unite to build a cultural life", while preserving and honoring the traditional cultural identity of ethnic groups in Chau Thanh district. The event also plays an important role in promoting the image of local tourism, attracting investment resources, contributing to making tourism a spearhead economic sector.
