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The Huong Pagoda Tourism Festival 2026 officially begins on February 18th and lasts until May 11th (corresponding to the 2nd day of the 1st lunar month to the 25th day of the 3rd lunar month of the Year of the Horse). This is the peak period when tens of thousands of Buddhists and pilgrims flock to the "First Cave of Southern Heaven". To prepare for the expected number of visitors, which could reach 50,000 per day, the Organizing Committee has implemented a completely new service ecosystem, centered on the visitor experience and using technology as the core management tool.
One of the most practical reforms of this year's festival season is the establishment and operation of a dedicated hotline system via the number 19001207. Unlike previous years, this support hotline is staffed 24/7, closely linked to rapid response teams on-site.
According to the organizers, standardizing this information channel helps reduce the workload for direct management at historical sites, while also creating a sense of security for tourists knowing that any problems will be immediately addressed by a responsible unit. This is considered a strategic step to eliminate the misconception of chaos at major festivals, replacing it with a civilized and professional spiritual tourism environment.
Staff responsible for operating the 19001207 hotline and the rapid response team are on duty 24/7 to receive feedback from tourists.
Digital transformation at Huong Pagoda involves the synchronized implementation of electronic and online ticketing systems, allowing visitors to verify their tickets via QR codes, thus shortening waiting times and minimizing ticket scalping and counterfeiting. In particular, the management of boat tickets – one of the most complex aspects of the Yen Stream system – is now integrated into the electronic system to ensure transparency and fairness for both boat owners and passengers.
At key points within the historical site, AI-integrated camera systems have been installed to monitor traffic density and analyze visitor flow at different times of the day. Data from the AI cameras is transmitted directly to the control center, enabling the organizing committee to proactively regulate traffic flow and avoid localized congestion in sensitive areas such as Huong Tich Cave or Thien Tru Pagoda. In addition, guided tours at the attractions have been digitized and standardized into multiple languages, serving visitors through an automated commentary system, effectively addressing the shortage of tour guides during major festivals.
In order to encourage the use of professional passenger transport vehicles and reduce traffic pressure in the parking area, the Organizing Committee of the Huong Pagoda Tourism Festival 2026 has implemented several new policies. Accordingly, all service vehicles (yellow license plates) and vehicles with 10 seats or more will be completely exempt from parking fees at designated parking lots.
Alongside the incentives, market control has been tightened more than ever. Authorities have coordinated the implementation of comprehensive plans to ensure traffic safety, fire prevention, and environmental sanitation. Any acts of commercial fraud, encroachment on historical sites, or damage to the landscape will be severely punished based on widely publicized regulations. The ultimate goal is to restore the serene, green, clean, and beautiful environment of the Huong Son scenic area.
For the most convenient trip, visitors should prioritize purchasing tickets online through the official app and monitor visitor information on the organizers' communication channels. Save the hotline number 19001207 for prompt assistance in any situation.
