ITE Ho Chi Minh City 2024 is a great opportunity to showcase Malaysia’s unique tourism products, connect with potential and returning visitors to Malaysia. Visitors are invited to explore the diverse tourism destinations, rich cultural heritage and a wide range of affordable holiday packages.
Malaysia Pavilion at ITE Ho Chi Minh City 2024
In addition, the Malaysia Tourism Promotion Board also strengthens cooperation with travel agencies and tourism associations in Ho Chi Minh City to develop package tours suitable to the interests and needs of the Vietnamese market.
This year, the Malaysian pavilion is supported by the Malaysia Homestay Entrepreneurs Association, Kampungstay Holiday Sdn Bhd, Myhistourism Adventure Sdn Bhd and the Melaka State Government. During the three-day event, Malaysia will focus on showcasing its impressive tourism products, exciting destinations and global reputation as a safe, family-friendly travel destination.
Malaysian cuisine
Visitors will have the opportunity to admire the attractive traditional cultural performances performed by talented artists from Malaysia. The art troupe’s journey to Vietnam is supported by Vietjet Air. Vietjet Air is famous for its extensive flight network, with direct flights connecting Vietnam and Malaysia, helping to strengthen the close connection between the two countries.
Ms. Nor Hayati Zainuddin, Director of the Malaysia Tourism Promotion Board in Vietnam, said: “Vietnam is an important source market for Malaysia. Strong promotional initiatives are essential for Malaysia to attract more Vietnamese tourists, especially new direct routes such as Da Nang to Kuala Lumpur by Malaysia Airlines, and the upcoming Da Lat – Kuala Lumpur and Ho Chi Minh City – Kota Kinabalu by AirAsia.
Malaysian culture
We look forward to working closely with travel companies in Vietnam and appreciate your continued support in promoting Malaysia. With the increasing number of direct flights between Vietnam and Malaysia, Malaysia is positioned as a preferred tourist destination in the region. All these efforts will be an important contribution towards the success of Visit Malaysia Year 2026.”
On the occasion of attending the Ho Chi Minh City International Travel Expo 2024, the Malaysia Tourism Promotion Board also organized a series of promotional activities, introducing the unique and rich features of Malaysian cuisine and culture. The program took place at prestigious locations including Hanoi Daewoo Hotel from September 12 to 16, in Ho Chi Minh City at Sheraton Saigon Grand Opera Hotel from September 6 to 10 and Lesung Saigon Restaurant from September 11 to 16. This promotional activity aims to bring diners the quintessential and authentic flavors of Malaysia, strongly enhancing the image of Malaysia as a vibrant tourist destination.
Kuala Lumpur
Malaysia aims to attract 27.3 million international visitors and 102.7 billion Malaysian Ringgit (22.82 billion USD) in tourism revenue in 2024. There are currently 142 direct flights from Vietnam to Malaysia every week and the Tourism Promotion Board of Malaysia expects significant growth from the ASEAN market, including Vietnam. Accordingly, the Visit Malaysia 2026 campaign emphasizes this aspiration with the target of attracting 35.6 million international visitors and earning 147.1 billion Malaysian Ringgit in tourism revenue.
