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ITE Ho Chi Minh City 2024 is a fantastic opportunity to showcase Malaysia's unique tourism offerings, connect with potential tourists, and encourage repeat visits to Malaysia. Visitors are invited to explore diverse tourist destinations, rich cultural heritage, and a range of affordable holiday packages.
Malaysia's booth at ITE Ho Chi Minh City 2024
In addition, the Malaysia Tourism Promotion Board is strengthening its cooperation with travel agencies and tourism associations in Ho Chi Minh City to develop package tours tailored to the preferences and needs of the Vietnamese market.
This year, the Malaysian pavilion is supported by the Malaysian Homestay Business Association, Kampungstay Holiday Sdn Bhd, Myhistourism Adventure Sdn Bhd, and the Government of Melaka State. Over the three days of the event, Malaysia will focus on showcasing impressive tourism products, exciting destinations, and its global reputation as a safe and family-friendly travel destination.
Malaysian cuisine
Visitors will have the opportunity to admire captivating traditional cultural performances by talented artists from Malaysia. The art troupe's trip to Vietnam is supported by Vietjet Air. Vietjet Air is renowned for its extensive flight network, with direct flights connecting Vietnam and Malaysia, strengthening the close ties between the two countries.
Ms. Nor Hayati Zainuddin, Director of the Malaysia Tourism Promotion Board in Vietnam, said: “Vietnam is an important source market for Malaysia. Strong promotional initiatives are essential for Malaysia to attract more Vietnamese tourists, especially with new direct flights such as Da Nang to Kuala Lumpur by Malaysia Airlines, and soon Da Lat – Kuala Lumpur and Ho Chi Minh City – Kota Kinabalu by AirAsia.”
Malaysian culture
We look forward to working closely with travel companies in Vietnam and appreciate your continued support in promoting Malaysia. With the increasing number of direct flights between Vietnam and Malaysia, Malaysia is positioned as a preferred tourist destination in the region. All these efforts will be a significant contribution towards the success of the Malaysia Tourism Year 2026.”
On the occasion of participating in the Ho Chi Minh City International Tourism Fair 2024, the Malaysia Tourism Promotion Board also organized a series of promotional activities to showcase the unique and rich aspects of Malaysian cuisine and culture. The program took place at prestigious locations including the Daewoo Hotel in Hanoi from September 12-16, the Sheraton Saigon Grand Opera Hotel in Ho Chi Minh City from September 6-10, and Lesung Saigon Restaurant from September 11-16. This promotional activity aimed to bring diners the quintessential and authentic flavors of Malaysia, strongly enhancing Malaysia's image as a vibrant tourist destination.
Kuala Lumpur
Malaysia aims to attract 27.3 million international visitors, generating 102.7 billion Malaysian Ringgit (US$22.82 billion) in tourism revenue in 2024. Currently, there are 142 direct flights from Vietnam to Malaysia each week, and the Malaysia Tourism Promotion Board anticipates significant growth from the ASEAN market, including Vietnam. Accordingly, the Visit Malaysia 2026 campaign emphasizes this aspiration, targeting 35.6 million international visitors and generating 147.1 billion Malaysian Ringgit in tourism revenue.
