VI
EN
In Vietnamese culture, the harvest season is a unique cultural feature and one of the most anticipated festivals. It marks the day of harvest, followed by a period of rest and recreation for farmers. The harvest season is considered a symbol of prosperity and happiness, and also an occasion to express gratitude to benefactors after a bountiful harvest: children show filial piety to their grandparents and parents, neighbors express gratitude to each other, and children are rewarded for being well-behaved and helpful in small tasks. Therefore, the harvest season also reflects the simple yet invaluable culture of giving and receiving among the Vietnamese people.
Although the traditional harvest festival has faded over time, the Mid-Autumn Festival remains an important Vietnamese holiday, and gift-giving during this time has become an indispensable custom in modern society. The recipients of these gifts are still largely the same as in the past: those we cherish or are grateful to – grandparents, parents, friends, children, and now business partners. Mid-Autumn Festival gifts have also become increasingly diverse; even the traditional mooncakes have been modernized in flavor and design, and are now presented in luxurious, expensive boxes.
In recent years, during the Mid-Autumn Festival, meticulous people have lined up all day to buy mooncakes. The essence of the Vietnamese gift-giving tradition is simple yet refined. Many people still maintain this refined quality. Instead of seeking out the elaborately presented mooncakes found in glittering hotels, they recommend certain brands, listen attentively, and offer thoughtful advice. The goal is to personalize the gift, ensuring the mooncake and its packaging perfectly match the recipient's wishes. This could be a box symbolizing family reunion, crafted by artisans from bamboo reminiscent of harvest season, adorned with marigold and lion dance motifs – symbols of longevity and gratitude to grandparents and parents. Or perhaps a box depicting the sun and moon together, representing faith in a good relationship with partners, through drum and lion motifs and lotus and teapot designs, suggesting good fortune in new collaborations and mutual respect. And of course, how could such occasions be complete without friends? If you're giving it as a gift to a dear friend, the mooncake box is decorated with motifs of star lanterns and the traditional Vietnamese board game "O An Quan"—images of folk games that evoke innocent childhood memories of friendship. Finally, and most importantly, the main characters of the Mid-Autumn Festival: the children in the house, eagerly asking how many more days until they can enjoy the feast and admire the moon.
Beyond simply offering culinary gifts, Moon n Sun brings a different kind of value. Each gift box is crafted from traditional materials such as lacquer and brocade, combined with bamboo carving art. Through the skilled hands of artisans, it becomes an exquisite work of art. After enjoying the delicious pastries, each gift box becomes a beautiful decorative item for your living space. The value of the gift is thus amplified and preserved for a long time. Gift-giving thus becomes a joy that spreads, carrying meaning and peace of mind. This is the overarching spirit of Moon n Sun's 2017 Mid-Autumn Festival gift set.
Mid-Autumn Festival gifts not only show thoughtfulness towards family and friends but also express gratitude to partners and clients. Each gift box is a culmination of culinary culture, traditional craftsmanship, and the giver's affection. The delicious mooncakes in elegant and unique gift boxes demonstrate respect for the recipient. The meticulous design of the gift boxes and the exquisite flavors of traditional mooncakes reflect this respect. It's a beautiful and sincere expression of gratitude to friends and partners. Moon n Sun's 2017 gift collection also offers corporate gift solutions.
Modern society increasingly needs "harvest days." These days, people have the opportunity to slow down from the hustle and bustle of daily life and dedicate time to their spiritual well-being. In modern times, "harvest days" signify the time of reaping the rewards of hard work and effort, a time to express gratitude to those we are indebted to, and a time to give and receive love. This year's Mid-Autumn Festival gift sets from Moon n Sun are created based on this cherished meaning. While still featuring traditional mooncakes, each one contains a beautiful story and is presented in exquisitely crafted boxes.
With all the love for the traditional Vietnamese festival, the appreciation for the essence of Vietnamese cuisine, and the desire to restore the beautiful meaning of giving and receiving in Vietnamese culture, the Moon n Sun team, along with pastry chefs and artisans with over 30 years of experience, are proud to present Mid-Autumn Festival gifts that embody the warmth and abundance of the harvest season, wrapped in materials rich in culture and art. To make Mid-Autumn Festival truly a celebration of family bonds!
Moon n Sun offers gift solutions, specifically culinary gifts featuring traditional Vietnamese pastries and cakes for the two major holidays of the year: Lunar New Year and Mid-Autumn Festival, as well as other important occasions when people want to express their feelings. Moon n Sun's products are created with the ultimate goal of honoring the culture of gift-giving and the essence of Vietnamese cuisine. Culinary gifts themselves embody goodness, abundance, and express affection and closeness between the giver and the recipient. Moon n Sun's mission is therefore simple: to create the best and most meaningful products, and through a natural, appealing approach, they will reach an increasing number of customers who are also seeking genuine values in life.
Moon n Sun exists based on the spirit of respecting true values, following the laws of nature and the laws of life. On the earth, illuminated by the sun during the day and lulled to sleep by the moon at night, the finest things sprout and flourish. Moon n Sun offers culinary products made from these natural ingredients. We cherish each ingredient. With meticulousness, care, and dedication, our culinary artisans breathe new life into them, and our craftspeople create the "clothing" to complete their appearance, creating gifts that convey the giver's feelings and bring joy to the recipient.
Moon n Sun prioritizes understanding our customers before researching and developing any product line. Therefore, we offer not only authentic and refined culinary gifts but also a wide variety of flavors and styles, with many options for different recipients. In the near future, still driven by the desire to honor the beautiful gift-giving culture of Vietnam, but combining not only the best of Vietnamese cuisine but also that of the world, we hope to create more culinary gift product lines to help bring people closer together.
