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The Ice Cream Cemetery was established in 1998 as a way for Ben & Jerry's to commemorate ice cream flavors that had been discontinued over time. The idea stemmed from customers frequently expressing regret over the discontinuation of their favorite flavors.
Even Ben & Jerry's most loyal customers don't know this "flavor graveyard" exists. Visitors can find the ice cream cemetery in the backyard of the company's factory in Waterbury, Vermont, which is visited by more than 350,000 people annually.
Understanding this, an ice cream company in Vermont has created a "burial ground" for ice cream flavors that have "died."
Ben & Jerry's built this cemetery starting with just four tombstones to commemorate beloved ice cream flavors that are no longer available. According to a blog post by the ice cream company on October 1, 2015, Ben & Jerry's "remembered" the four original flavors: Dastardly Mash, Economic Crunch, Ethan Almond, and Tuskegee Chunk, all of which were only available in the United States.
Ben & Jerry's is a famous ice cream brand popular among Americans.
The "ice cream graveyard" also features tombstones with images, names, and the "lifespan" of each ice cream flavor. Below them are commemorative poems, introductions, and explanations of their disappearance. Currently, there are approximately 35 ice cream flavors "buried" at the Flavor Graveyard.
Before being "buried" in the ice cream graveyard, many of the company's flavors had taken the American ice cream market by storm.
Some ice cream flavors are sold for a long time, but others have a short lifespan. "Ice cream flavors, like everything else, have a beginning and an end. Some flavors are long-lasting, others are not so fortunate. Here we express our gratitude to them," the Flavor Graveyard website states. According to Ben & Jerry's, many ice cream flavors are unintentionally overlooked by customers, only to be discontinued later.
Many ice cream flavors are unintentionally overlooked by customers, who then regret it when they are discontinued.
Mocha Fudge Brownie is a famous tombstone in this ice cream graveyard, once one of Ben & Jerry's most beloved ice cream flavors. The perfect combination of chocolate, coffee, and brownie captivated the hearts of countless ice cream lovers. However, in 1998, Ben & Jerry's decided to discontinue this flavor, much to the regret of many. Finding the right ingredients or the complex production process may have made it difficult for Ben & Jerry's to maintain this flavor. For many, Mocha Fudge Brownie is not just a simple ice cream flavor, but a part of their memories and childhood.
These "tombstones" have full annotations indicating their owners.
Some ice cream flavors have been discontinued due to being sold only seasonally, such as Festivus, brown sugar ice cream with crushed gingerbread cookies. However, the good news for ice cream lovers is that they can request the company to revive certain flavors as limited editions.
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