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To commemorate the 30th anniversary of diplomatic relations between Vietnam and South Korea, and with the desire to create a space for cultural exchange between the two countries, the Korea Tourism Organization in Vietnam is organizing the "Korea-Vietnam Culture and Tourism Festival 2022" at Dong Kinh Nghia Thuc Square, Hoan Kiem pedestrian street, Hanoi on December 17-18, 2022.
Vietnam is the first destination that KTO has chosen to promote its series of activities for the Korea Tourism Year 2023-2024.
The opening ceremony of the program took place at 6 PM on December 17, 2022, with the presence of delegates from both countries, including: Mr. Kim Jangsil - Director General of the Korea Tourism Organization, Ms. Oh Youngju - Ambassador Extraordinary and Plenipotentiary of the Republic of Korea to Vietnam, and representatives from various agencies and departments of Hanoi city. During the event, Mr. Kim Jangsil delivered the opening speech for the festival and announced the "Korea Tourism Year 2023-2024".
Before Covid-19, Vietnam was the country with the largest number of tourists visiting South Korea in Southeast Asia, according to Kim Jangsil, Director-General of KTO.
The opening ceremony marked the beginning of a series of promotional activities for "Korea Tourism Year 2023-2024".
The K-info booths provide general information about Korean culture, tourism, and people from KTO, the Korean Cultural Center (KCC), and the Korea Creative Content Agency (KOCCA). Right next to the K-info booths are the K-Culture booths, where visitors can experience activities related to K-pop music, K-drama films, Korean food and crafts, and traditional Korean games. Further on are the K-Brand booths showcasing products from Korea, including Lotte Duty Free, Kakao Friends, CGV, Woori Bank, and Visang.
With 24 stalls and diverse themes, the festival is a fun and exciting experience for Hanoi residents on weekends.
The diverse booths allow visitors to experience activities related to K-pop music, K-drama films, food and crafts, and traditional Korean games.
The festival also serves as a platform for leading travel companies to showcase Korean tours to visitors interested in learning more through the K-Tour (K-Tourism) booths. Finally, there are the K-Local (K-Destinations) booths, where visitors can indulge their love of taking Instagram-worthy photos in spaces that recreate prominent tourist destinations in Korea, such as the scenic train in Busan, the traditional Manhyujeong house in Andong, the romantic harbor in Mokpo, the centuries-old Hanok village in Jeonju, the bus station associated with the famous K-pop group BTS at Jumunjin Beach in Gangneung City, Gangwon Province, and the beautiful island known as the Hawaii of Korea – Jeju Island.
Young people enthusiastically participated in the games at the festival.
Visitors to the festival have the opportunity to experience traditional Korean games.
The evening's performances, featuring top artists from Vietnam and South Korea, attracted thousands of Hanoi residents. Popular Korean groups like MOMOLAND, BLANK2Y, and LAPILLUS appeared on the first night, along with the nonverbal performance group The Painters, a B-Boy performance from One Way Crew, and traditional Vietnamese art performances from the Vietnam National Opera and Ballet Theatre. The second night, featuring singer Noo Phuoc Thinh, rappers Phao and GDucky, BLANK2Y, and EDM music from renowned DJs, also promised to electrify the entire Hoan Kiem pedestrian street.
The traditional Korean art performance captivated the audience.
Artistic performances from Vietnamese and Korean artists enlivened the atmosphere of the opening night of the festival at Dong Kinh Nghia Thuc Square, Hanoi.
The program also includes a fansign event with two music groups, LAPILLUS (December 17, 2022) and BLANK2Y (December 18, 2022). BLANK2Y is currently the Honorary Ambassador for Korean Tourism in Vietnam in 2022.
Previously, on December 16, 2022, KTO organized the Vietnam-Korea Tourism Partner Meeting, Korea Travel Mart, and the 2022 Korea Night program. Korea Travel Mart provided a platform for travel businesses from both countries to meet and exchange information on cooperation, with nearly 30 travel companies and local tourism promotion agencies from Korea and 40 Vietnamese travel agencies participating. The 2022 Korea Tourism Night was a seminar on Korean tourism and the 2022 Korea Tourism Awards ceremony. Within the framework of the event, the Vietnam National Administration of Tourism and the Korea Tourism Organization also signed a Memorandum of Understanding to support and further develop tourism between the two countries in the future.
