Vietnam is becoming the hottest destination in Asia as the number of international tourists flocking here increases rapidly during the Lunar New Year. The 139% growth in accommodation searches on Agoda is a clear proof. In particular, the Chinese market has really "exploded" with an increase of nearly 300%, showing the strong attraction of Vietnamese culture and cuisine to tourists from other countries. Phu Quoc, with its wild beauty and high-class services, is no exception to this trend as the number of searches increased by 266%. It can be said that Vietnam is experiencing an unprecedented "hot" Tet tourist season, promising a vibrant and successful 2025.
Phu Quoc has really "exploded" during the recent New Year holiday when it became a sought-after destination for international tourists. The image of crowded beaches and luxury resorts always "full book" has become familiar. Hotels in both the North and South of the island recorded record high room occupancy rates, creating an unprecedented bustling atmosphere. Locals shared that, just walking around the island, it is easy to see the faces of tourists from all over the world, turning Phu Quoc into a miniature "tourist paradise".
Phu Quoc has exploded in both the number of visitors and the rapid development speed beyond the expectations of the infrastructure system.
2024 has witnessed a bumper year for Phu Quoc tourism, welcoming more than 960,000 international visitors, far exceeding the same period last year with an impressive growth of 73%. This achievement not only surpassed the set plan but also affirmed Phu Quoc's position as a leading tourist destination in Vietnam. The increase in the number of visitors from emerging markets such as Malaysia, the Czech Republic, Slovakia and Taiwan shows the ever-increasing appeal of the Pearl Island. In addition, active promotional activities in Japan, Europe and Australia have contributed to expanding the market and attracting international visitors to explore the wild and charming beauty of Phu Quoc.
Not only is Phu Quoc a symbolic New Year's destination in Vietnam, it has recently been continuously chosen to host major international events. It is understandable, because there are few destinations like the pearl island that can and is meeting all the common denominators of global event destinations such as open visa policies, convenient flights, quality tourism infrastructure on a stunning natural background.
If in 2019, Phu Quoc surprised the world when it was chosen by the Indian billionaire couple - groom Rushang Shah and bride Kaabia Grewal to hold one of the 9 most anticipated weddings in the world this year, then by 2024, the scale and frequency of the events have gradually increased.
This place is currently one of the most "promising" destinations in the region, constantly catching the eye of international events.
In November 2024, Phu Quoc welcomed 500 guests from Coca-Cola to organize the brand's closing event in the Asia - South Pacific region. The gala night of the event was held at the Kiss of the Sea show stage, which made the guests go from surprise to surprise with the world's largest sea screen, 8 fire, water, light, laser performance technologies and 60 international artists... Coca-Cola's representative had to emphasize: "This is probably the most beautiful stage in Vietnam, we are extremely satisfied".
According to experts, Phu Quoc is converging many factors to become a top destination for the world's elite. Currently, Phu Quoc Island welcomes visitors from more than 150 countries and territories, with many direct flights from Korea, Malaysia, Thailand, Taiwan... In addition, many charter flights bring visitors from Greece, UAE, Singapore, India, Russia, Japan, Eastern European countries, Central Asia... to the pearl island.
With outstanding advantages in natural landscape, climate, along with strong investment in infrastructure and tourism services, Phu Quoc has been asserting itself as one of the leading sea tourism destinations in Vietnam. With the current impressive growth rate, it is entirely possible to envision a bright picture of a Phu Quoc in the future, becoming a bustling international tourist center, attracting millions of tourists each year. The development potential of the Pearl Island is extremely large and promises to bring important contributions to the local and national economy.
