The Trang An Scenic Landscape Complex in Ninh Binh province is one of the top 10 best travel experiences in the world, as voted by readers of the prestigious Trip Advisor website at the Travelers' Choice Awards Best of the Best Things to Do 2024.
2024 marks the 10th anniversary of the Trang An Scenic Landscape Complex becoming the first mixed cultural and natural World Heritage Site in Southeast Asia. This contributes to raising community awareness in preserving and protecting the cultural and natural values of the World Heritage Site. This designation also helps create many sustainable jobs for the local community.
This is an important milestone for the development of Trang An scenic area in particular and Ninh Binh province in general.
This is well-deserved recognition for Ninh Binh province's efforts in building its tourism brand, with the Trang An Scenic Landscape Complex as its core. The Trang An World Heritage site's impact on the sustainable development of the tourism industry and the lives of local communities includes significant growth in revenue and visitor numbers, particularly in tourist spending. Trang An received a 4.5/5 rating on Trip Advisor and was voted one of the top 10 best travel experiences in the world at the Travelers' Choice Awards Best of the Best Things to Do 2024.
It also serves as recognition for all the efforts that Ninh Binh province has made over the past period.
“The ‘Impactful Destination’ award is a well-deserved recognition of Ninh Binh province’s efforts in building its tourism brand, with the Trang An Scenic Landscape Complex as its core. The Kotler Awards is a prestigious international award that aims to honor businesses and individuals who have made outstanding contributions and achievements in marketing, business, and strategic management.”
This is the second year the awards have been held in Vietnam. The awards, organized by Kotler Awards Global and Kotler Impact in collaboration with VietnamMarcom and other professional marketing organizations, Vietnam Brand Purpose, and the Golden Moment of the Vietnamese Brand Book Project, honor marketers, businesses, experts, and organizations with outstanding achievements not only in Vietnam but also meeting global standards. Simultaneously, these remarkable stories are shared with the network of over 100 countries of the awards founded by Professor Philip Kotler.

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