According to data from the Chinese Ministry of Culture and Tourism, the number of domestic tourists during the May 1 Labor Day holiday increased by 28.2% compared to the same period in 2019. Foreign tourist destinations also recorded an increase in the number of Chinese visitors, especially Southeast Asian destinations such as Vietnam, Thailand,...
While the number of tourists has increased, their spending has tended to be more frugal. During the May Day holiday, the average spending of Chinese tourists increased by only 13.5% compared to the same period in 2019, significantly lower than the growth in the number of visitors.
This shows that Chinese tourists are tending to spend more cautiously on tourism activities such as shopping, dining, and entertainment.
The tightening of spending by Chinese tourists could be due to many reasons, including the impact of the COVID-19 pandemic: The pandemic has caused many Chinese people to face financial difficulties, leading to a cautious mentality in spending.
Chinese tourists are tending to spend more cautiously on tourism activities.
At the same time, China's economy is in the recovery phase after the pandemic, so people tend to tighten spending on non-essential items.
Young Chinese people today tend to care more about experiences than material things, so they prioritize spending on cheap travel activities and exploring nature instead of luxury shopping.
The tightening spending trend of Chinese tourists could affect the tourism industry of Southeast Asian countries, which is heavily dependent on this source of tourists.
The Chinese tourism market is undergoing certain changes, so tourism businesses need to closely monitor trends and adjust their business strategies accordingly to stay ahead of the market. Understanding the psychology and consumer behavior of Chinese tourists is the key to success in this potential tourism market.
