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According to the General Statistics Office, in the first eight months of this year, the number of visitors arriving in Vietnam by air reached 9.7 million, accounting for 84.7% of the total number of international visitors to Vietnam and increasing by 41% compared to the same period last year. Notably, the number of German tourists visiting Vietnam has increased significantly.
In 2023, Vietnam's tourism sector also welcomed over 200,000 German tourists, achieving an 88% recovery rate compared to the pre-COVID-19 period, ranking third among Vietnam's largest tourist markets in the European Union (EU).
As a country rich in natural and cultural potential, with many unique and novel tourism products, Vietnam has many advantages for tourism development. Besides familiar destinations like Hanoi, Ho Chi Minh City, Da Nang, Nha Trang, Ha Long, etc., there are many new and attractive destinations for tourists, especially from Germany and other European countries, such as Sa Pa, the Dien Bien Phu historical complex, the Hue Imperial City complex, Hoi An ancient town, and exploring Son Doong cave...
Vietnam, with its diverse tourism potential ranging from scenic landscapes to traditional culture, has attracted a large number of foreign tourists.
Agricultural tourism, community-based tourism, nature-based tourism, cultural experiences, traditional craft villages, unique cultural festivals, and famous Vietnamese cuisine are also very popular with international tourists. Many Vietnamese destinations and tourism products have been ranked among the world's top by reputable travel review and advisory websites such as World Travel Awards, TripAdvisor, Telegraph, and major media outlets like CNN and BBC.
With its unique cultural values, distinctive regional characteristics, and rich and appealing culinary culture, Vietnam has long been a favorite destination for German tourists in particular and European tourists in general.
Recently, Vietnam Airlines, the national airline of Vietnam, launched direct flights from Hanoi and Ho Chi Minh City to Munich, the capital of Bavaria, Germany. The Hanoi-Munich route operates two flights per week, departing from Hanoi on Fridays and Sundays, and from Munich on Mondays and Saturdays. The Ho Chi Minh City-Munich route operates one flight per week on Mondays, and the return flight on Tuesdays.
European tourists, especially German tourists, show great interest in Vietnam.
The launch of direct flights to Munich is a particularly important milestone in the airline's journey to expand its international route network. Twenty years ago, Vietnam Airlines began operating its first route between Vietnam and Germany, and over the past two decades, the airline has served more than 3.1 million passengers with nearly 14,000 flights.
The launch of direct flights from Hanoi and Ho Chi Minh City to Munich not only opens up new opportunities for tourism and trade, but also contributes to promoting comprehensive cooperation between Vietnam and Germany, bringing the two countries closer together.
Tourism experts believe that Germany is one of the world's largest source markets for tourists because its citizens have a tradition of traveling, high spending power, and longer tour durations. Therefore, Vietnamese tourism businesses need to seize the opportunity, leverage Vietnam's tourism potential, and intensify promotional efforts to attract German-speaking tourists; while also focusing on developing unique products, improving service quality, and training and enhancing German language skills for tourism personnel, especially tour guides, in order to effectively exploit this potential market.
