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In 2024, the usual bustling atmosphere during the National Day holiday on September 2nd may subside. According to travel agencies, many families have made the most of their summer vacation by traveling, leaving them with tighter budgets.
Furthermore, the lingering effects of the overall economic situation have made consumers more cautious about spending. This is clearly reflected in the declining demand for long-distance travel; instead, many people are prioritizing vacations closer to home or more budget-friendly travel options.
This year's September 2nd holiday travel season is witnessing a significant transformation.
Although travel trends have changed, traditional destinations still attract the attention of tourists. Popular tourist destinations that are currently in high demand include Da Lat, Nha Trang, Ha Giang, Moc Chau, Ha Long, Da Nang, Thanh Hoa, and others.
Travel agencies are currently receiving a large number of bookings. In addition, individuals providing booking services are constantly overwhelmed with orders due to the surge in tour requests this year compared to previous years. Many travel agency employees say they have almost met their sales targets for this year's holiday season.
Notably, some travel agencies have also noticed that this year's September 2nd holiday sees customers primarily being senior citizen groups and associations, rather than company or school trips as in previous years.
The Department of Tourism stated that, to date, there have been no serious incidents or problems affecting tourism activities nationwide. There have been no instances of price gouging, overcharging, or scams targeting tourists.
Tourists are increasingly opting for domestic tours and exploring destinations that are "close to home."
For tourism activities in some key localities, in order to provide attentive service and fully meet the sightseeing, entertainment, and relaxation needs of tourists, localities have closely coordinated with tourism businesses in the area to proactively innovate and develop diverse and attractive tourism products, while also implementing many promotional programs and accompanying service packages, etc., to attract and increase the spending and length of stay of tourists.
One highlight of this year is that tourists from the South have shown interest in and shifted their focus to short-day tours experiencing the rice harvest season and the culture of ethnic minorities in the highlands at destinations in the Northeast and Northwest regions such as Ha Giang, Lao Cai, Moc Chau, etc. This demonstrates that inter-regional tourism promotion, marketing, and linkages have begun to deepen and be effective.
