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On the morning of November 6th, local time, the World Travel Market (WTM) 2017 – one of the largest international travel fairs in the world – opened at the Excel Centre in London, United Kingdom. The Vietnamese delegation, led by Mr. Nguyen Van Tuan, Director General of the Vietnam National Administration of Tourism, participated in the fair.
Attending the World Travel Market (WTM) 2017, the Vietnamese delegation, led by the Vietnam National Administration of Tourism in coordination with the Hanoi Investment, Trade and Tourism Promotion Center; Vietnam Airlines; the Tourism Advisory Board (TAB); the Tourism Departments of Quang Binh and Thua Thien Hue; the Vietnam Tourism Association; and 21 leading tourism businesses, along with a delegation of television reporters and performing artists from the Thang Long Puppet Theatre.
Vietnam's tourism booth at WTM 2017
At this year's trade fair, the Vietnamese joint booth features 28 trading counters, situated in a four-dimensional open space with a total area of 252 square meters, professionally designed by Excellent Expro (Poland). This is also a typical model of the public-private partnership (PPP) mechanism in promotional activities, yielding high efficiency by mobilizing the participation and resources of both the State and the private sector.
With a theme deeply rooted in cultural identity, the two-story booth was designed with a focus on recreating the image of the One Pillar Pagoda – a symbol of Hanoi. The Vietnamese booth attracted a large number of visitors, making a strong impression and receiving high praise and compliments from partners, dignitaries, media outlets, and visitors to the fair.
The booth attracted a large number of visitors.
Within the framework of the fair, on November 7th, the Director General of the Vietnam National Administration of Tourism, Nguyen Van Tuan, chaired a press conference to introduce Vietnamese tourism at the WTM Fair Press Center. Attending the press conference were Mr. Doan Hoang Minh - Counselor of the Vietnamese Embassy in the United Kingdom, local businesses, and numerous international news agencies and media outlets. At the press conference, representatives from the Vietnam National Administration of Tourism introduced and updated the latest information on tourism development policies, tourism products, and services in Vietnam; representatives from Vietnam Airlines introduced their products and routes to international partners and media outlets from the UK and Europe at the fair.
Together with the Vietnam National Administration of Tourism at the WTM 2017 fair, the Quang Binh Department of Tourism also introduced to delegates the famous tourist destinations of Quang Binh such as Phong Nha - Ke Bang, Son Doong Cave... especially with the companionship and sharing of Mr. Howard Limbert, the British exploration expert and discoverer of Son Doong Cave.
The press conference was highly appreciated by the attendees, and they were very impressed by the presence of American director Jordan Vogt-Roberts – Vietnam's tourism ambassador. He had the opportunity to interact, chat, and share his thoughts about Vietnam. The WTM 2017 fair was an opportunity for Vietnam to affirm its image as a safe, friendly, and high-quality tourist destination for tourists in the UK market in particular and Europe in general. It also provided an opportunity for Vietnamese tourism businesses to access, understand the characteristics and development trends of the market, and expand business cooperation with partners in the UK market.
Vietnam is increasingly demonstrating its attractiveness in the international tourism market with impressive growth each year. In the first 10 months of 2017, the number of international visitors reached 10,473,230 - equaling the whole of 2016, an increase of 28.1% compared to the same period last year; of which tourists from the United Kingdom reached 233,740, an increase of 11.8%.
