On the morning of November 6, local time, the World Travel Market WTM 2017 - one of the largest international travel fairs in the world - opened at the Excel Center, London, UK. The Vietnamese delegation led by Mr. Nguyen Van Tuan - General Director of the Vietnam National Administration of Tourism attended the Fair.
Attending the World Travel Fair WTM 2017, the Vietnamese delegation was chaired by the General Department of Tourism in coordination with the Hanoi Center for Investment, Trade and Tourism Promotion; Vietnam Airlines, Tourism Advisory Board (TAB); Department of Tourism of Quang Binh and Thua Thien Hue; Vietnam Tourism Association and 21 leading enterprises in the tourism sector, along with a group of television reporters and performing artists from the Thang Long Water Puppetry Theatre.
Vietnam tourism booth at WTM 2017
At this year's fair, Vietnam's joint booth has 28 trading counters, located in a four-dimensional open space with a total area of 252m2, professionally designed by Excellent Expro (Poland). This is also a typical model of the public-private partnership (PPP) mechanism in promotion activities, bringing high efficiency in mobilizing the participation and resources of both the State and the private sector.
With a theme imbued with cultural identity, the booth was designed with two floors, emphasizing the image of the One Pillar Pagoda - a symbol of the capital Hanoi. Vietnam's booth attracted a large number of visitors, made a strong impression, received high appreciation and praise from partners, guests, media agencies and visitors to the fair.
The booth attracted a large number of visitors.
Within the framework of the fair, on November 7, Director General of the Vietnam National Administration of Tourism Nguyen Van Tuan chaired a press conference introducing Vietnam tourism at the WTM Fair Press Center. Attending the press conference were Mr. Doan Hoang Minh - Counselor of the Vietnamese Embassy in the UK, local businesses, and many international news and media agencies. At the press conference, representatives of the Vietnam National Administration of Tourism introduced and updated the latest information on tourism development policies, tourism products and services of Vietnam; representatives of Vietnam Airlines introduced products and flight routes to international partners, press and media agencies of the UK and Europe at the Fair.
Together with the General Department of Tourism at the WTM 2017 fair, the Quang Binh Department of Tourism also introduced to delegates famous tourist destinations of Quang Binh such as Phong Nha - Ke Bang, Son Doong cave... especially with the companionship and sharing of Mr. Howard Limbert, a British explorer, the discoverer of Son Doong cave.
The press conference was highly appreciated by the delegates and was very impressed with the appearance of American director Jordan Vogt-Roberts - Vietnam tourism ambassador. Here he had an exchange, chat, and expressed his feelings about Vietnam. WTM 2017 Fair is an opportunity for Vietnam to affirm its image of safe, friendly, and quality tourism to tourists in the UK market in particular and Europe in general. At the same time, it is also an opportunity for Vietnamese tourism businesses to approach, learn about the characteristics and trends of market development, and expand business cooperation with partners in the UK market.
Vietnam has increasingly demonstrated its attractiveness in the international tourism market with impressive growth each year. In the first 10 months of 2017, the number of international visitors reached 10,473,230 - equal to the whole of 2016, an increase of 28.1% over the same period last year; of which tourists from the UK reached 233,740, an increase of 11.8%.
