In Vietnam, tourism and music enjoyment are becoming popular recently. Performance organizers often choose music venues that have beautiful scenery with songs and art performances of a healing nature. With this type of organization, the audience is not only satisfied with the listening but also satisfied with the beautiful scenery. In addition, combining tourism with watching performances helps visitors have the opportunity to relax, explore the culture and especially the cuisine of many new lands.
In our country, recently many live music shows of famous singers with a large fan base have been held in many famous tourist cities such as Da Lat, Da Nang, Hoi An, Ninh Binh... Keywords such as "go to Da Lat to listen to music" or "go to Ninh Binh to see Ha Anh Tuan..." have become popular.
In Hue, recently, many singers, bands, and event companies have organized many music programs that left many impressions on music lovers, such as programs commemorating musician Trinh Cong Son, Spring, Summer, Autumn, Winter and Spring Again, Wandering Clouds...
Young artists in Spring Summer Autumn Winter and Spring again season 2 stir up the musical scene in Hue.
However, music performances in Hue have not brought in much revenue from tickets and especially have not brought much revenue to local tourism... Because the programs are mostly organized by organizations, individuals, companies, and brands for the purpose of sponsorship and promotion, they do not focus on ticket sales. The programs mainly stop at attracting and entertaining local people... Hue really needs large music festivals or performances by top domestic and foreign singers/songwriters/performers with a large fan base to attract audiences to Hue to watch performances combined with tourism. Festival programs should focus more on music festivals and communication work to attract domestic and international audiences to music and to traditional cultural/craft festivals.
Hue possesses a diverse and rich natural landscape from mountains, rivers, seas; Hue is also a place that preserves many unique cultural values with 5 heritages recognized as heritage of humanity; Hue is also the cradle of Vietnamese music with the Academy of Music established in 2017, one of three facilities nationwide that provides university training in music. This is the place that trains many famous singers/artists/music producers who are currently active in big cities. Many singers/musicians from Hue with love for their homeland can be very willing to return to their hometown to organize big music programs to attract fans from other provinces and cities to Hue to combine tourism.
To increase the number of international visitors, it is necessary to encourage, mobilize, and create conditions for international or regional artists and bands to perform if conditions permit. These programs attract a large number of fans to watch their idols perform. In addition to watching performances, fans will also plan their travel and vacations... Thanks to that, other services such as hotels, coffee shops, entertainment areas, restaurants, and even sightseeing and experience spots will also benefit. More specifically, the performances and discovery journeys of artists/bands and audiences are a very good and effective opportunity to promote local culture, tourism, and potential. Through performances, singers and artists contribute to introducing culture, cuisine, heritage preservation, and environmental protection.
The show attracted a large number of fans to watch the singers perform.
It can be said that everywhere in Hue, it is possible to build magnificent and poetic music performance stages. From the Imperial Citadel - Ngo Mon Square, the points along the Perfume River; the walking streets; the western mountainous area with new art spaces such as Le Ba Dang, Ru Ri Hill; the peaceful countryside in Phong Dien, Quang Dien; Bach Ma area, Lap An lagoon, Lang Co, Canh Duong... are also interesting places to organize music performances. In particular, right in the center of Hue city is the Perfume River Theater, which has just been put into operation and use since 2020 with a capacity of 1,000 seats, an international standard sound and light system, an ideal place to organize large-scale and classy music shows.
Besides the favorable factors, Hue faces some unfavorable problems, such as heavy rain, too hot and erratic weather. But these problems can all be overcome. In addition, with experience in organizing large art programs within the framework of the Festival, Hue is fully capable of organizing large music performances that attract domestic and foreign tourists to watch, combined with tourism. Hue is known as the land of poetry, music and painting, this is one of the strengths for the city to absorb traditions, constantly innovate to become not only a Festival city but also a city with many strengths for many different types of tourism.
