The award ceremony took place on the campus of British University Vietnam (BUV). It displayed 10 creative decorative designs on the EcoSport car with many different styles. These were also the works that received the highest ratings from the jury and viewers on social networks.
Photos from the awards ceremony
After just over a month of implementation, the organizing committee received more than 76 designs, expressing different unique styles, from traditional styles with images of Lac Birds, Dong Son Bronze Drums, and the art of Hat Boi to youthful, modern graphic styles with street influences. The entries were presented on many different vehicle colors, creating a unique look for each entry, along with meaningful messages such as honoring traditional values, protecting the environment, or affirming the position of women.
With its youthful design and flexible operation, Ford EcoSport has created artistic inspiration for authors, encouraged each individual to find their own unique features, and is a connecting factor for a community of creative young people with dynamic and individual lifestyles.
First prize winner of the contest - author Dao Quang Huy next to his work.
Inspired by the image of the Lac Bird, the first prize-winning entry by author Dao Quang Huy received high praise from the art council as well as the online community. “The image of the Lac Bird is always depicted with wide wingspans as if moving quickly. These are also similar features that I noticed when observing the EcoSport car. I chose the red car color combined with yellow motifs, the two main colors on the Vietnamese national flag, so that viewers can have a feeling of closeness and national pride” – author Dao Quang Huy shared.
Second prize winning work
Third Prize Winning Work
Ford EcoSport products with driver assistance features have always been a great assistant for drivers, including female drivers - perhaps because of this, the number of female authors participating is also very large. Through their designs, they want to express their own views and personalities as well as affirm the equal position of women, who can control the steering wheel on the roads in particular and in life in general.
True to the nature of the SUV segment, the Ford EcoSport is a reliable companion and the top choice of young families in Vietnam. This was also expressed by author Nguyen Quang Xuan Vinh - the second prize winner and an EcoSport owner in his entry. “My entry idea was inspired by my family's journeys of discovery in the EcoSport. I put on the design typical images of the places that my family experienced with the car. The youthful color tone is a metaphor for the happy moments and memorable memories we have on each journey.”
Second prize winning work at the car exhibition on July 13
“Since its launch in the Vietnamese market in 2014, the Ford EcoSport Urban SUV has quickly won the hearts of a large number of young customers, thanks to its versatility and flexibility on many terrains, especially in urban traffic conditions, along with its fuel economy. We believe that the Ford EcoSport has been, is and will be a reliable companion of owners on every journey of discovery and expression of individual personality,” said Mr. Pham Van Dung, General Director of Ford Vietnam.
After reaching the milestone of 20,000 vehicles manufactured at the end of 2018, EcoSport continues to record impressive achievements when from the beginning of 2019 to now, 2,121 vehicles have been delivered to customers. The new Ford EcoSport is equipped with many leading safety and smart technologies such as 6 airbags, SYNC3 smart voice control and connection system, Electronic Balance, Smart Key, automatic wipers and headlights. Ford EcoSport has a comfortable interior design with 20 smart storage compartments and a sunroof to help the driver and passengers in the car can immerse themselves in nature when desired.
Ford EcoSport is equipped with 2 engine versions: 1.5L Dragon and Ford's famous 1.0L EcoBoost engine, along with an electronic power steering system and the choice of manual transmission and the new SelectShift automatic transmission.
Ford EcoSport has affirmed its position as a pioneer product in Urban SUVs in Vietnam - meeting the diverse needs of young families and individuals who want to move flexibly and efficiently in cities without sacrificing any comfort or safety and smart technology.
About Ford Motor Company
Ford Motor Company is a global company headquartered in Dearborn, Michigan. The company designs, manufactures, and sells a full line of Ford cars, trucks, SUVs, and electrified vehicles, and Lincoln brand luxury vehicles. The company provides financial services through Ford Motor Credit Company and is working to become a leader in electrified vehicles, autonomous vehicles, and smart mobility solutions. Ford employs approximately 199,000 people worldwide. For more information about the Ford brand and products, as well as Ford Motor Credit Company, please visit:www.corporate.ford.com.
