Immediately after its launch in the Vietnamese market in 2014, the Ford EcoSport was instantly welcomed and created a new trend in the use of small multi-purpose vehicles in urban areas.

With sales accounting for over 20% of Ford Vietnam's total sales, the Ford EcoSport is significantly contributing to the company's growth and helping Ford reach a younger customer base. In 2018 alone, after 11 months, Ford Vietnam sold over 4,220 EcoSport units, an 18% increase compared to the same period last year.

Embodying the characteristics of a global Ford product, the EcoSport boasts a modern and distinctive design, agile handling, excellent fuel efficiency, and smart and safety technologies, making it a favorite among many modern urban dwellers.

To meet the stringent standards of Ford globally, the team of workers, engineers, and technicians at the Ford Hai Duong plant have received thorough training, regular support from foreign experts, and continuously honed their skills to ensure that every Ford EcoSport leaving the factory meets all quality standards.

Furthermore, Ford Vietnam continues to invest millions of USD in its production lines, such as robots in the body shop for stamping and punching square holes, improving the stability and aesthetics of the vehicle body, or 20 medium-frequency DC spot welding machines to improve weld quality, and hundreds of assembly and bolt tightening devices to control standard tightening torque.

FORD MOTOR COMPANY
- Website: www.ford.com.vn

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