Immediately after its launch in the Vietnamese market in 2014, Ford EcoSport was immediately welcomed and created a new trend in the use of small multi-purpose vehicles in urban areas.
With sales accounting for more than 20% of Ford Vietnam's sales, Ford EcoSport is contributing significantly to the company's growth, as well as helping Ford reach a younger customer base. In 2018 alone, after 11 months, Ford Vietnam sold more than 4,220 EcoSports, an increase of 18% over the same period last year.
Carrying the characteristics of a global Ford product, EcoSport has a modern and unique design, flexible operation, good fuel economy, and smart and safe technologies equipped on the vehicle, making Ford EcoSport win the hearts of the majority of modern urban residents.
To meet the strict standards of Ford globally, the team of workers, engineers and technicians at the Ford Hai Duong factory have been thoroughly trained, with regular support from foreign experts, constantly improving their skills to ensure that each Ford EcoSport leaving the factory meets all quality standards.
Not only that, Ford Vietnam continues to invest millions of dollars in the production line, such as robots in the body shop to stamp and punch square holes, improving the stability and aesthetics of the body, or 20 medium frequency DC spot welding machines to improve the quality of the weld points and hundreds of bolt mounting and tightening equipment to help control standard tightening force.
FORD MOTOR COMPANY
- Website: www.ford.com.vn
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