The event took place at the Vietnam National Village for Ethnic Culture and Tourism, with the participation of more than 30 Ford EcoSport owners, lecturers and students from the University of Architecture as well as many reporters and famous guests.
The EcoSport Experience and Creativity Day is designed with a series of exciting driving challenges to demonstrate the outstanding qualities of this truly compact sports utility vehicle. As an "off-road expert", the EcoSport can be both flexible on narrow urban roads, accelerate gently on the highway, and powerfully overcome bumpy terrain thanks to its large ground clearance and high, open visibility.
“Ford EcoSport inherits the design strengths of Ford's true SUVs, while integrating modern safety and smart technologies, effectively serving today's urban life. Strong, flexible, agile, and worth the money, this new urban SUV segment is increasingly expanding, attracting a community of young and adventurous customers. Ford Vietnam is pleased to be the pioneer in touching this new segment in Vietnam,” said Mr. Pham Van Dung, General Director of Ford Vietnam.
OUTSTANDING ADVANTAGES OF "Street Expert" EcoSport
In the test rides aimed at testing the EcoSport's performance, the compact SUV has proven its comprehensive capabilities from power to rare flexibility.
The EcoSport's power is significantly improved thanks to two completely new engine versions: the famous 1.0L EcoBoost, which has won the Global Engine of the Year award for 5 consecutive years, and the 1.5L 3-cylinder Dragon engine using dual variable valve technology (Ti-VCT) to save 20% more fuel and reduce emissions by 15%. Compared to the previous 1.5L 4-cylinder engine, this new engine has a more compact size with a weight reduction of up to 10%, but a 10% increase in power and 7% increase in torque. Combined with the new 6-speed hydraulic automatic transmission, the Ford EcoSport has the ability to operate smoothly and efficiently. EcoSport is rated by many testing experts as the car with the best acceleration in the segment when needing to overtake on the highway. The acceleration test of the car owners at the event also proved this point.
With a chassis made largely of super-hard steel and equipped with additional standard safety technologies such as electronic balance system, electric power steering system, as well as many other utilities such as hill start assist, sensors and rear camera... EcoSport demonstrates outstanding flexibility and stability in operation on many different types of terrain. The comprehensive driving skills test challenges EcoSport owners to zigzag forward and backward, control the car on the balance bar and reverse into a narrow space, which has become simpler than ever thanks to the advantages of this car line.
In addition, most EcoSport customers are satisfied with the smart features and convenience of the SYNC3 Entertainment System. SYNC3 helps control the entertainment system, hands-free phone, camera system, sensors that can warn of obstacles with sound and images to support the driver when moving or reversing in tight spaces. In addition, EcoSport is also designed with 25 storage spaces and a luggage compartment more than 348L spacious. The highest version of EcoSport is also equipped with up to 6 airbags, helping the driver always feel secure about safety.
Edosport's power is not only limited to urban areas but is also suitable for long journeys and off-road situations that are not too complicated. With a stable structure and powerful performance, the car easily overcomes the challenges of light off-road, creating a certain excitement for the driver.
Large EcoSport community in urban areas
With its strengths in operation as well as flexibility, speed and convenience, EcoSport is contributing to creating a smart, youthful and vibrant driving community in many large and small cities in Vietnam.
It is no coincidence that from the first day of its introduction in Vietnam 5 years ago, EcoSport immediately created a fever and achieved stable sales, increasing steadily, leading the small urban SUV segment.
Last December 2018, EcoSport set a monthly sales record with 623 vehicles delivered, helping EcoSport's 2018 sales reach 4,844 vehicles, an increase of 22% compared to 2017.
Like the personality of the car, the EcoSport user community is also extremely diverse and youthful. Customers who love EcoSport cars often organize family picnics, exchange activities to share experiences on safe driving, car care, as well as many other volunteer activities.
During the EcoSport Experience and Creativity Festival, Ford Vietnam held a contest to decorate the car according to each owner's personal story, to express their personality and life message. With the support of students from the University of Architecture, this contest brought many surprises to the participants. Standard EcoSports were transformed into brave warriors from Africa, or stylized cartoon characters, both funny and meaningful.
Mr. Pham Van Dung, General Director of Ford Vietnam, added: “Always supporting, trusting and listening to our loyal customer community is also the core value that Ford Vietnam aspires to preserve. We hope to bring products that are increasingly safe, smart and suitable to the tastes of Vietnamese people. Ford will always pioneer in applying global technologies to the most popular products, while also aiming for smart mobility solutions for the future in the world.”
