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Market segments such as family tourism, leisure travel, spiritual tourism, and shopping tourism all represent potential markets, and Malaysia can meet these tourism needs of Vietnamese people.
The Malaysia Tourism Promotion Board will participate in the Vietnam International Tourism Fair (VITM) taking place in Hanoi from March 29 to April 1, 2018, marking its 4th participation in the largest tourism trade event in the North, with over 650 exhibitors from 18 countries and territories. The four-day event at the Hanoi International Exhibition Center will be an opportunity for buyers and sellers to exchange ideas and develop new tourism products and programs.
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Malaysia's presence at VITM Hanoi this year is an early preparation for introducing the Visit Malaysia Year 2020 in the region. This effort aims to strongly promote the number of Vietnamese tourists visiting Malaysia, by enhancing Malaysia's image as an ideal tourist destination and fostering cooperation between travel companies and members of the tourism industry.
This year, Malaysia will bring a variety of attractive promotions to VITM Hanoi 2018 for visitors to the Malaysia Tourism Promotion Board's booth at Booth A78, Hall A2. To attract more tourists, the Malaysia Tourism Promotion Board will launch marketing campaigns and collaborative activities targeting specific customer segments in the Vietnamese market. Within the framework of VITM Hanoi 2018, the Malaysia Tourism Promotion Board is partnering with Malaysia Airlines, Esperantotour, Goldentour, Hoang Viet Travel, CEO Travel, and Vietravel to introduce visitors to special discounted Malaysia tour packages.
At the Malaysia Tourism Promotion Board booth, visitors can purchase tours such as the Kuala Lumpur – Melaka (6 days 5 nights) tour from CEO Travel starting at VND 12.29 million, or the Kuala Lumpur – Melaka – Johor (6 days 5 nights) shopping tour from Hoang Viet Travel starting at VND 9.99 million. In addition, Malaysia Airlines is offering special round-trip airfare deals, with Hanoi – Kuala Lumpur flights starting from VND 2.53 million and Hanoi – Penang/Langkawi flights from VND 3.45 million.
Simultaneously, the Malaysia Tourism Promotion Board also introduced an exciting upcoming event – the Malaysia Mega Sale Carnival, one of the three most anticipated shopping seasons of the year, heavily promoted by the Malaysian government. This event runs from May 15th to July 31st, 2018. A range of entertainment and family-friendly activities will also be held for tourists at shopping malls such as Suria KLCC, Pavilion KL, Starhill Gallery, and many others. Look forward to countless attractive discounts and offers from local and international brands during this special occasion.
Tourism is recognized as one of the country's key economic sectors, aiming to help Malaysia become a high-income country by 2020. Malaysia aims to attract 36 million tourists by 2020, generating 168 billion Ringgit in tourism revenue.
GENERAL INFORMATION ABOUT THE MALAYSIA TOURISM PROMOTION AGENCY
The Tourism Malaysia Board, also known as Tourism Malaysia, is an agency under the Malaysian Ministry of Tourism and Culture. The Tourism Malaysia Board focuses on specific tasks in promoting Malaysia as a preferred tourist destination. With this goal in mind, the Tourism Malaysia Board has become a key player in the international tourism landscape. In 2017, Malaysia reached 25.9 million tourist arrivals, making it one of the world's leading tourist destinations.
For further details, please contact:
Ms. Nguyen Vu Ai Nhu – Marketing Executive
Phone: 0909131316
Email: ainhu@tourism.gov.my
Lam Tue - Phuong Linh
