This is considered the largest exhibition event ever of the German car brand in the Vietnamese market with a special combination of the world's most desirable car models and art space from talented Vietnamese artists.
Within the framework of the event, with a total space of 1,000m2 including inside and outside, visitors will be guided through the German car company's more than 130-year history and heritage symbols; learn about the perfect and complex structure of authentic AMG engines; admire art spaces combined with talented Vietnamese artists; and directly drive the Mercedes-Benz Vietnam car collection - including a series of the latest pure electric vehicles.
Mercedes-Benz: The Avantgarde 2023 will be held at The Global City - the first international standard urban complex in Vietnam designed and planned by the world's leading architectural firm Foster + Partners and international real estate developer Masterise Homes. Known as a vibrant and modern new Center with a total area of up to 117.4 hectares, The Global City offers a large and luxurious space exclusively for the Mercedes-Benz: The Avantgarde 2023 exhibition event.
THE AVANTGARDE – NO BOUNDARIES TO CREATIVITY
A term originating from French, the word Avant-garde is used to describe people who love innovation and creativity, bringing about things that are unprecedented and seemingly absurd. In fashion in particular, Avant-garde is a leading trend, expressing new creativity, surpassing conventional frameworks and standards, different from the normality of the majority, highly personal and symbolic. In a general sense, Avant-garde symbolizes the urge for constant innovation and creativity.
No other car company can boast the Avantgarde spirit like Mercedes-Benz.
No other car company can be as confident with the Avantgarde spirit as Mercedes-Benz. With a history of more than 130 years, the German car company has always set the standards of innovation and progress, creating a fusion between the emotional Sensual Purity design language and the advanced technology experience on complex moving machines. It can be said that the three-pointed star brand has always been at the forefront of leading technological innovations in the car industry, bringing a creative artistic wind to its product range ranging from Mercedes-Maybach, Mercedes-AMG, Mercedes-Benz to the latest pure electric EQ models.
UNIQUE CAR EXHIBITION FROM THROUGHOUT THE HISTORY OF MERCEDES-BENZ
137 years ago, in 1886, Mercedes-Benz laid the first brick in the history of the world automobile industry with the Benz Patent-Motorwagen. Following the flow of history, a variety of luxury car models were born with breakthroughs in technology, fashion and difference in design, making Mercedes-Benz one of the most valuable luxury car brands in the world.
Benz Patent-Motorwagen.
The Mercedes-Benz: The Avantgarde exhibition will bring the full collection of the latest luxury cars of Mercedes-Benz Vietnam along with a heritage symbol of the brand: Benz Patent-Motorwagen. As the first commercial vehicle in the world, marking a new chapter in the era of human mobility, Benz Patent-Motorwagen is an unmissable display area at the event. Visitors will experience the full collection of the latest cars of Mercedes-Benz Vietnam brands, from Mercedes-Maybach, Mercedes-AMG, Mercedes-Benz to pure electric sedans and SUVs. In addition to the new generation Mercedes-Benz GLC and Mercedes-AMG C 43 4MATIC models, visitors will experience for the first time pure electric EQ models such as EQS 450+, EQS 580 4MATIC, EQS 500 4MATIC (SUV), EQE 500 4MATIC (SUV), ...
A CROSSOVER BETWEEN CARS & AESTHETIC ART
Expected to convey the Avantgarde spirit and aesthetics through each event space, the exhibition will take viewers on a journey to unique artistic lands combining timeless luxury iconic Mercedes-Benz cars and talented Vietnamese artists.
One of the companions of Mercedes-Benz in this exhibition is artist Ha Manh Thang. He is the first and only Vietnamese artist to appear in the publication 'Painting Today' (2009) of Phaidon Publishing House, along with world masters such as Gerhard Richter, Neo Rauch and Peter Doig. His recent contemporary artworks offer a new, free and complete experience of the infinite and delicate beauty of landscapes.
In addition, the collaboration between Mercedes-Benz Vietnam and young artist Le Tuan Ry will bring a creative visual experience. With digital creations, the artist depicts a strange abstract world using visual materials collected from everyday life to the shape of the universe. This art space promises to be a visual feast for progressive art lovers from the Mercedes-Benz: The Avantgarde exhibition.
MERCEDES-BENZ: THE AVANTGARDE 2023 – A PARTY OF CLASSY CAR EXPERIENCES & ART
The exhibition is an important event in 2023 of the 3-pointed star brand, reserved for visitors to visit and enjoy the latest collection of Mercedes-Benz cars.
MERCEDES-BENZ: THE AVANTGARDE 2023 Car and Art Exhibition – is an important event in 2023 of the 3-pointed star brand, for visitors to visit and enjoy the latest Mercedes-Benz car collection, in a space filled with art & technology along with test drive experience areas, including the latest pure electric car models.
It can be said that the exhibition is a special event for those who have a passion for cars in general and the Mercedes-Benz luxury car brand in particular, when they can fully experience the values that have made the success of the German car company over the past hundred years. This is also an attractive event for visitors to have the opportunity to relax with their families in a luxurious and artistic space that Mercedes-Benz has meticulously built and designed, exclusively for the Vietnamese market.
