VI
EN
This is considered the biggest exhibition ever held by the German car brand in the Vietnamese market, featuring a unique combination of the world's most desirable car models and artistic performances by talented Vietnamese artists.
Within the framework of the event, spanning a total space of 1,000m2 both indoors and outdoors, visitors will be guided through the more than 130-year history of the German automaker and its iconic heritage; learn about the perfect and complex structure of authentic AMG engines; admire artistic spaces created in collaboration with talented Vietnamese artists; and directly test drive the Mercedes-Benz Vietnam collection – including a range of the latest all-electric vehicles.
Mercedes-Benz: The Avantgarde 2023 will be held at The Global City – Vietnam's first international-standard mixed-use urban complex, designed and planned by the world-leading architecture firm Foster + Partners and the international real estate developer Masterise Homes. Known as a vibrant and modern new center with a total area of 117.4 hectares, The Global City offers a vast and luxurious space exclusively for the Mercedes-Benz: The Avantgarde 2023 exhibition.
THE AVANTGARDE – NO BOUNDARIES FOR CREATIVITY
A term originating from French, "avant-garde" is used to describe people who love innovation and creativity, bringing forth unprecedented and seemingly absurd things. In fashion, in particular, avant-garde is a leading trend that demonstrates fresh creativity, transcending conventional boundaries and norms, differing from the mainstream, and possessing high individuality and symbolism. In a broader sense, avant-garde symbolizes the relentless drive for innovation and creativity.
No other car manufacturer can be as confident in its Avantgarde spirit as Mercedes-Benz.
No other car manufacturer can confidently embrace the Avantgarde spirit like Mercedes-Benz. With a history spanning over 130 years, the German automaker consistently sets new standards of innovation and progressive design, creating a fusion of the emotionally evocative Sensual Purity design language and cutting-edge technology in its sophisticated vehicles. The three-pointed star brand has always been a leader in cutting-edge technological innovations in the automotive industry, infusing a creative artistic flair into its product range, from Mercedes-Maybach, Mercedes-AMG, and Mercedes-Benz to the latest all-electric EQ models.
A UNIQUE CAR EXHIBITION SHOWCASING THE LONG HISTORY OF MERCEDES-BENZ
137 years ago, in 1886, Mercedes-Benz laid the first foundation stone in the history of the global automotive industry with the Benz Patent Motorwagen. Throughout history, a diverse range of luxury models have emerged, featuring technological breakthroughs, fashionable designs, and distinctive styles, making Mercedes-Benz one of the most valuable luxury car brands globally.
Benz Patent-Motorwagen.
The Mercedes-Benz: The Avantgarde exhibition will showcase the complete collection of the latest luxury vehicles from Mercedes-Benz Vietnam, along with a heritage icon of the brand: the Benz Patent-Motorwagen. As the world's first commercially available car, marking a new chapter in the era of human mobility, the Benz Patent-Motorwagen is a must-see exhibit at the event. Visitors will experience the full collection of the latest vehicles from Mercedes-Benz Vietnam, from Mercedes-Maybach, Mercedes-AMG, and Mercedes-Benz to all-electric sedans and SUVs. Besides the new generation Mercedes-Benz GLC and Mercedes-AMG C 43 4MATIC, visitors will have the opportunity to experience the all-electric EQ models such as the EQS 450+, EQS 580 4MATIC, EQS 500 4MATIC (SUV), EQE 500 4MATIC (SUV),…
AN INTERSECTION BETWEEN CARS AND AESTHETIC ART
Aiming to convey the spirit and aesthetics of Avantgarde through each event space, the exhibition will take viewers on a journey to unique artistic realms, combining iconic, timeless luxury Mercedes-Benz vehicles with talented Vietnamese artists.
One of Mercedes-Benz's partners in this exhibition is artist Ha Manh Thang. He is the first and only Vietnamese artist to be featured in Phaidon's 'Painting Today' (2009) publication, alongside world-renowned masters such as Gerhard Richter, Neo Rauch, and Peter Doig. His recent contemporary artworks offer a fresh, free, and complete experience of the endless and subtle beauty of landscapes.
Furthermore, the collaboration between Mercedes-Benz Vietnam and young artist Le Tuan Ry will offer a highly creative visual experience. Through digital creations, the artist depicts a unique abstract world using visual materials gathered from everyday life and cosmic forms. This art space promises to be a visual feast for progressive art enthusiasts at the Mercedes-Benz: The Avantgarde exhibition.
MERCEDES-BENZ: THE AVANTGARDE 2023 – A CELEBRATION OF AUTOMOTIVE EXPERIENCES AND ART.
The exhibition is a major event in 2023 for the three-pointed star brand, dedicated to visitors who want to see and admire the latest collection of Mercedes-Benz vehicles.
The Mercedes-Benz: The Avantgarde 2023 exhibition of cars and art is a major event in 2023 for the three-pointed star brand, dedicated to visitors who want to see and admire the latest Mercedes-Benz collection in a space filled with art and technology, along with test drive areas, including the newest all-electric models.
It can be said that the exhibition is a special event for those who have a passion for automobiles in general and the luxury brand Mercedes-Benz in particular, as it allows them to fully experience the values that have contributed to the success of the German automaker over the past century. It is also an attractive event where visitors can relax with their families in a luxurious and artistic space that Mercedes-Benz has meticulously built and designed specifically for the Vietnamese market.
