VI
EN
The Australian Fresh Grape Promotion Program, organized by ATGA in collaboration with Hort Innovation, aims to bring Australian fresh grapes closer to consumers in the Vietnamese market. Through this program, consumers will have the opportunity to access and enjoy a diverse range of Australian grape varieties, including popular types as well as new product lines promising unique flavors, along with relevant product information on quality assurance and enhanced consumer experience.
(From left to right) KOL Thien Trang, KOL Tri Phan, Ms. Sandra Tran, Director of Trade & Investment for the Government of Victoria, and chef Tru Lang.
Jeff Scott, CEO of the Australian Grape Association (ATGA), enthusiastically shared more information about the 2024 Australian grape harvest season and the Association's product promotion campaigns in the Vietnamese market.
"We are delighted to announce that the Australian Fresh Grape Season has officially launched in Vietnam," said Scott.
"Australian vineyards have worked tirelessly to bring you ripe, high-quality Australian grapes, consistent in both appearance and flavor, and we are very proud to share this wonderful achievement with consumers in Vietnam. This Australian grape promotion program plays a crucial role in strengthening sustainable relationships with consumers and fostering cooperation with Australian grape distribution channels in the Vietnamese market; thereby once again affirming the consistency in information, image, and superior quality of Australian grapes in all aspects throughout the Vietnamese market."
Display table of fresh Australian grapes
The campaign to promote Australian fresh grapes in Vietnam includes a series of product sampling events at supermarkets, providing additional information about product benefits and a variety of new grape varieties from Australia, along with special promotions to celebrate the return of this harvest season. By continuing our partnership with nationwide retail chains, we promise to better support Vietnamese consumers in their journey to experience and discover the wonderful taste of Australian fresh grapes.
"We believe that Vietnam is a market with great potential for Australian fresh grapes, and we are committed to providing Vietnamese consumers not only with top-quality products but also an elevated and wonderful taste experience with Australian fresh grapes," Scott added.
"Through this year's Australian Fresh Grape promotion program, we aim to build long-term partnerships with Vietnamese retailers and consumers, thereby strengthening Australia's position as a leading supplier of high-quality fresh grapes in Vietnam."
Dessert (which guests can also decorate as they wish) - Pastry served with blackcurrant jam, palm seeds, and toasted peanut cream.
Vietnam accounted for over 10% of Australia's fresh grape exports during the 2022-2023 grape season.
The Australian Grape Association (ATGA) promotional and media event is a testament to the sustainable trade relationship between Australia and Vietnam; and a prime example of its commitment to high-quality products that promote health and a healthy lifestyle in the international market. The Australian Grape Association hopes to continue creating new opportunities, further strengthening the trade relationship between Australia and Vietnam in general, and specifically concerning Australian grapes in the Vietnamese market in the future.
