The most anticipated Halloween scare comes from 'Deadly Birthday'.

And this year is no exception. The film being groomed by the "big boss" with its unique and unconventional script and fresh approach, combining multiple genres, promises to bring another box office hit for Blumhouse this year: Happy Death Day. The story revolves around college student Tree Gelbman (played by Jessica Rothe) being brutally murdered in various ways by a mysterious masked killer on her birthday. The unusual thing is that after each murder, she is caught in a time loop, returning to the morning of that fateful day. Tree uses this loop to investigate who is behind these dark schemes.

The image of the birthday cake covered in fresh blood from *Deadly Birthday* is gruesome.

Quality is guaranteed under the reputation of the manufacturer Blumhouse.

When talking about Blumhouse, it's impossible not to mention a series of iconic horror franchises that have haunted millions of fans worldwide, such as the Paranormal Activities series, The Purge, Sinister, and Ouija. Earlier this year, this "master of nightmares" once again shook the world of cinema with a perfect transformation with two films, Split and Get Out, two horror films with low production budgets but which were considered extremely successful both in terms of content and box office revenue.

The head of the powerful Blumhouse empire – producer Jason Blum

Beyond simply using sound and visual scares like contemporary films, the standout feature of these works lies in their scripts that delve deep into psychological and conscious fear. Therefore, the haunting impact of these films is long-lasting, and each film leaves a distinct mark among hundreds of horror films released. The strength of the script and direction made Split one of James McAvoy's best performances in a film portraying a character with 23 personalities. Similarly, Get Out shone with its bizarre and suspenseful storytelling, contributing to Jordan Peele's early cinematic success, grossing over $250 million despite an initial budget of only $4.5 million.

With box office revenue exceeding all expectations, many experts predict Get Out will be the most profitable film of 2017.

And therefore, the producers have every right to expect Happy Death Day to continue that never-ending string of successes. “Blumhouse always gives you the opportunity to make the films you want to make,” commented Landon, director of Paranormal Activity and the director of Happy Death Day. “Everyone here is working to the best of their ability to create the best possible work. And we’re not going to make typical horror films just to scare the audience.”

The script idea is unique and original.

In fact, the scenario of the protagonist being trapped in an endless loop of a single day in Happy Deathday has been explored on the big screen in films like Edge of Tomorrow, Groundhoug Day, and About Time. However, this is the first time this intriguing time loop concept has been presented in the horror genre, and it is considered a rather bold experiment by the filmmakers from Blumhouse.

Along with the creative plot of the "death and resurrection" loop on college student Tree Gelbman's birthday in Happy Deathday, the character's development is remarkable. Despite facing overwhelming fear and pain that repeats itself over and over, Tree maintains her queen bee spirit. Instead of running away, she bravely fights against death to reclaim her life and escape this insane cycle. This is a novel aspect of Happy Deathday compared to previous horror films, where the protagonist, instead of fleeing, actively seeks out the killer.

Instead of running away, Tree proactively sought ways to fight back against the brutal killer.

A school-themed horror film with elements of humor, action, and romance.

The film is sure to give audiences a scare with its terrifying jump scares. But besides the horror, there's another equally appealing element: the school-themed, romantic, and humorous portrayal of young people that fans loved in Mean Girls. You'll relive the vibrant atmosphere and participate in the girls' battle for the title of "school queen" and the affection of all the boys in the school. Veteran producer Jason Blum humorously shared: "Audiences should watch Happy Deathday because it's a fun movie to remember those dreams of revenge we once harbored. The film really made me think about my enemies…"

The popularity of attractive girls and the jealousy and envy within schools have always been topics that attract a large audience.

The puppy love storylines will also be an element that helps make the film more lighthearted.

Happy Deathday is an excellent high school horror film, following in the footsteps of previous successes like Scream and Sorority Row. It harmoniously blends horror, humor, action, and emotion – a rare quality in modern cinema, as shared by lead actress Roth upon being cast as Tree. Released just in time for Halloween, this is a film that movie buffs and horror fans alike can't miss, thanks to its bold horror of repeated deaths and its colorful chic-flick high school style. What could be better than going to the cinema to see a quality horror film on the spooky holiday at the end of October?

Happy Deathday will officially hit theaters nationwide on October 27, 2017, right on Halloween.

The Thanh