Rihanna participated in Tencent TV's reality show "Let's Go Check In!", which aired on May 18, 2024.
During the show, Rihanna and other guests visited a street food stall in Beijing and learned how to make Jianbing pancakes - a popular Chinese breakfast dish.
A video of Rihanna showing off her pancake-making skills quickly went viral on Chinese social media, attracting millions of views and comments. Many people expressed their admiration for Rihanna's cooking skills and praised the pancake she made.
Rihanna shows off her jianbing skills and tops searches in China
Dressed in a stylish all-black outfit, Rihanna cracked an egg, beat the yolk, sprinkled green onions, spread sauce and placed a crispy pancake on top of the delicious dish. Jianbing is said to have originated in China's Shandong province, dating back more than 2,000 years.
The video received a positive response from fans in China. The singer was praised for her tact and ability to win over Chinese audiences. Rihanna is already a beloved star in China, having recently appeared on the cover of Vogue China's April issue.
The "Work" singer's jianbing experiment has made her a hot topic online. She has hosted three livestreams on social media platform Douyin, showcasing lip gloss, blush and other Fenty Beauty products.
By collaborating with influencers on Douyin and learning about Chinese culture, Rihanna has created sympathy with consumers, created buzz for brands, and paved the way to penetrate this market.
