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Rihanna participated in Tencent's reality TV show "Let's Go Check In!", which aired on May 18, 2024.
In the show, Rihanna and other guests visited a street food stall in Beijing and learned how to make Jianbing pancakes – a popular Chinese breakfast dish.
A video of Rihanna showcasing her pancake-making skills quickly went viral on Chinese social media, attracting millions of views and comments. Many expressed their delight at Rihanna's cooking abilities and praised the pancakes she made.
Rihanna's attempt at making Vietnamese pancakes (jianbing) has become a top trending search topic in China.
Dressed in a trendy black outfit, Rihanna cracked an egg, whisked the yolk, sprinkled it with scallions, spread some sauce, and placed a crispy pastry on top of the delicious dish. Jianbing is believed to originate from Shandong province in China, dating back over 2,000 years.
The video received a positive response from fans in China. The singer was praised for her cleverness and ability to win over Chinese audiences. Rihanna was already a beloved star in China, having recently appeared on the cover of Vogue China's April issue.
Trying out jianbing (a type of Vietnamese lip gloss) made the "Work" singer a hot topic of discussion online. On the social media platform Douyin, she held three live streams showcasing lip gloss, blush, and other Fenty Beauty products.
By collaborating with influencers on Douyin and learning about Chinese culture, Rihanna has gained favor with consumers, created buzz for brands, and paved the way for their entry into this market.
