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At Shilla Monogram Quangnam Danang, the spirit of community is not just a declaration, but is meticulously woven into every detail of the resort.
This philosophy is vividly realized through the ongoing "Meet the Artist" event series. More than just a luxury resort managed by The Shilla Hotels & Resorts, a subsidiary of the renowned Samsung Group, this upscale oasis located along the Non Nuoc coastline, with 309 luxurious rooms and suites and top-notch amenities such as the Sulwhasoo Spa, also harbors a vision: to become a vibrant art center in the heart of Central Vietnam. "Shilla Monogram – Shilla Heritage Intertwined with Vietnamese Colors" encapsulates the brand's dedication, combining the finest service of The Shilla Hotels & Resorts with the unique beauty of Quang Nam and Da Nang.
"Meet the Artist," a unique initiative at Shilla Monogram Quangnam Danang, is a testament to the resort's strong commitment to celebrating and promoting Vietnamese art and culture. This series of events brings together renowned artists from the region across diverse fields, including photography, design, fashion, culinary arts, and music.
The "Meet the Artist" series of events brings together prominent figures from diverse fields, including photography, design, fashion, food, and music.
"Shilla Monogram Quangnam Danang is more than just a hotel; we aim to connect our guests with the heart and soul of Vietnam, showcasing the region's unique art, culture, and culinary traditions," shared Mr. Karim Meziane, General Manager of Shilla Monogram Quangnam Danang.
The “Meet the Artist” series of events not only enriches the guest experience but also provides a valuable platform for artists to share their unique perspectives with the world.
In 2025, "Meet the Artist" enters its third chapter with a noble and meaningful purpose: an emotionally resonant community project called "Mono Care." Born from a desire to share and contribute, "Mono Care" was initiated in 2024 to support underprivileged children in the mountainous region of Nam Tra My, Quang Nam province. This year, the event, in collaboration with the dynamic creative and cultural center "Da Nang Tui," presents impressive products sponsored by Da Nang Tui, with all proceeds directly supporting this humanitarian cause.
This year's exhibition, themed "Rong Rao x Nghe," carries profound significance, marking the 50th anniversary of the liberation of Da Nang (March 29, 1975) and Quang Nam (March 24, 1975) – a momentous historical milestone for the region. This meaningful context provides a solid foundation for showcasing carefully selected artworks that portray the heart of local culture through the lens of traditional craft villages and vibrant street life. Furthermore, the exhibition resonates particularly with Vietnam's upcoming merger of Da Nang and Quang Nam in 2025, highlighting the future connection and shared cultural heritage of these two historically intertwined regions.
"Da Nang Tui," since its establishment in 2017, has been a pioneering force among young people in preserving traditional values and promoting the unique cultural identity of Da Nang and Quang Nam. Through creative exhibitions that seamlessly blend traditional crafts and modern technology, they offer multi-sensory experiences, inviting audiences to connect deeply with the cultural stories of the region.
The "Street Vendors x Art" exhibition showcases 22 innovative artworks by young artists from Quang Nam and Da Nang, inviting viewers to transcend familiar images of streets and traditional craft villages. Initially a nostalgic look at the calls of street vendors, the exhibition has evolved to explore the enduring presence of street culture in modern life. Visitors will experience both the distinctive sounds of the streets and witness the skillful hands of artisans, alongside artworks depicting traditional craft villages, highlighting a vibrant cultural heritage.
These creative forms include vibrant acrylic paintings, fascinating mechanical flipbooks, exquisite miniature models, and augmented reality (AR) artworks that bring to life artisans from Nam O Fish Sauce Village, Tra Que Vegetable Village, Thanh Ha Pottery Village, and Ban Thach Mat Weaving Village, as well as cultural icons such as the Japanese Bridge in Hoi An and the thousand-year-old Banyan Tree in Son Tra.
Event time: 6:00 PM - 9:00 PM on May 29, 2025, at the Bistro M garden of Shilla Monogram Quangnam Danang. Following this, the exhibition will be open to the public from May 30 to June 10, 2025, in the hotel lobby.
