At Shilla Monogram Quangnam Danang, community spirit is not just a statement, but is meticulously woven into every detail of the resort.
This philosophy is brought to life through the ongoing "Meet the Artist" event series. More than just a luxury resort managed by The Shilla Hotels & Resorts, a member of the prestigious Samsung Group, the upscale oasis located along the Non Nuoc coast, with 309 luxurious rooms and suites and top-notch amenities such as Sulwhasoo Spa, also cherishes a vision: to become a vibrant art center right in the heart of Central Vietnam. "Shilla Monogram - Shilla Heritage meets Vietnamese beauty" encapsulates the brand's passion with the spirit of combining the quintessence of The Shilla Hotels & Resorts' service with the unique beauty of Quang Nam and Da Nang.
“Meet the Artist”, a unique initiative at Shilla Monogram Quangnam Danang, is a testament to the resort’s strong commitment to honoring and promoting Vietnamese arts and culture. The series of events brings together regional artists from a variety of fields, including photography, design, fashion, cuisine and music.
The "Meet the Artist" event series brings together names from a variety of fields, including photography, design, fashion, cuisine and music.
"Shilla Monogram Quangnam Danang is not just a hotel, we want to connect our guests with the heart and soul of Vietnam, introducing the region's unique art, culture and culinary traditions," said Mr. Karim Meziane - General Manager of Shilla Monogram Quangnam Danang.
The “Meet the Artist” event series not only enriches the guest experience but also provides a valuable platform for artists to share their unique perspectives with the world.
In 2025, "Meet the Artist" enters its third chapter with a noble and meaningful purpose: the emotional community project called "Mono Care." Born from the desire to share and contribute, "Mono Care" was initiated in 2024 to support disadvantaged children in the Nam Tra My mountainous area, Quang Nam province. This year, the event collaborated with the dynamic creative and cultural center "Da Nang Tui" to bring impressive products sponsored by Da Nang Tui, and all proceeds will directly support this humanitarian purpose.
The theme of this year’s exhibition, “Rong Rao x Nghe”, carries a profound meaning, marking the 50th anniversary of the liberation of Da Nang (March 29, 1975) and Quang Nam (March 24, 1975) – a major historical milestone for the region. This meaningful setting creates a solid foundation to showcase carefully selected artworks, depicting the heart of local culture through the lens of traditional Craft Villages and the vibrant picture of Street Life. Furthermore, this exhibition has a special resonance as the region moves towards Vietnam’s plan to merge Da Nang and Quang Nam by 2025, highlighting the future of the connection and the shared cultural heritage of these two lands with long-standing historical ties.
Since its inception in 2017, "Da Nang Tui" has been a pioneering force for the younger generation in preserving traditional values and promoting the unique cultural identity of Da Nang and Quang Nam. Through innovative exhibitions that seamlessly combine craftsmanship and modern technology, they offer multi-sensory experiences, inviting audiences to deeply connect with the cultural stories of the land.
The exhibition “Rong Rao x Nghe” features 22 innovative artworks by young artists from Quang Nam and Da Nang, inviting viewers to go beyond familiar images of streets and craft villages. Originally a nostalgic look at the cries of street vendors, the exhibition has evolved to explore the enduring presence of street culture in modern life. Visitors will experience both the distinctive sounds of the streets and the skillful hands of craftsmen, alongside works depicting traditional craft villages, highlighting a living cultural heritage.
Creative forms include vibrant acrylic paintings, fascinating mechanical flipbooks, intricate miniature models, and augmented reality (AR) artworks that bring to life artisans from Nam O Fish Sauce Village, Tra Que Vegetable Village, Thanh Ha Pottery Village, and Ban Thach Mat Village, as well as cultural icons such as the Japanese Covered Bridge in Hoi An and the Thousand-Year-Old Banyan Tree in Son Tra.
Event time: 18:00-21:00 on May 29, 2025, at the Bistro M garden of Shilla Monogram Quangnam Danang. The exhibition will then be open to the public from May 30 to June 10, 2025, at the hotel lobby.
