This is a positive signal for the tourism industry of Buon Ma Thuot in particular, Dak Lak in general, because Google Year In Search is one of the objective "channels" reflecting the interests and search trends of Vietnamese people in the year based on billions of searches in that year.
In addition to the factors that can lead to many Google search results related to "Buon Ma Thuot Tourism" in 2023, this year, Buon Ma Thuot will host many outstanding events such as: The 8th Buon Ma Thuot Coffee Festival, the "Challenge of the Great Forest - Buon Don 2023" Off-Road Racing Competition... the attraction of this land to tourists is also an important factor leading to the search trend of Vietnamese people.
Because for tourism, the interests of those searching on Google will partly reflect the travel trends of Vietnamese people. And in fact, the travel trends of the majority of people today are gradually shifting to rustic destinations with high experience. And with the advantage of being a land with the typical colors of the Central Highlands, Buon Ma Thuot tourism brings new discovery experiences.
Coming to Buon Ma Thuot in particular, Dak Lak in general, tourists will be immersed in the majestic and mysterious natural landscape of the forests, waterfalls or the vastness of the fruit-laden coffee fields. The wild and simple beauty has created a highlight for Buon Ma Thuot tourism. Another factor that makes tourists more interested in Buon Ma Thuot tourism is the convenience in traveling to this land.
With the constant development of the transportation system and airports, tourists have many options to go to Buon Ma Thuot and from here can travel to many lands with certain other attractions.
The off-road racing competition “Challenge of the Great Forest - Buon Don 2023” attracts a large number of tourists. Photo: Vu Duy Thuong
According to a recent report by the Department of Culture, Sports and Tourism, in 2023, there will be more than 1.1 million visitors to Dak Lak, an increase of more than 16% over the same period in 2022. Total revenue from tourism is estimated at 925 billion VND, an increase of more than 10.5% over the same period in 2022. The above figures are also a testament to the tourism appeal of this central land of the Central Highlands.
The problem is how to maintain and upgrade that attraction, making Buon Ma Thuot in particular, Dak Lak in general, a place worth visiting, wanting to visit and must-visit for tourists every time they plan to travel. To do that, from the "leverage" of attraction and tourist trends, the tourism industry needs to pay more attention to service quality, from tour quality, accommodation services, professionalism of tourism workers...
In particular, we need to better promote the potential that nature has bestowed, the unique ethnic cultural features that no other land has. How to make Buon Ma Thuot not only a place that tourists want to visit because of their curiosity but also "hold them back" and make them feel "uneasy" when they cannot return to this place. That is the "problem" that tourism professionals must find a solution to.
