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In Ho Chi Minh City – June 16, 2022, evian – the premium French natural mineral water brand – launched its new campaign, “Drink True,” with the participation of two global brand ambassadors: singer Dua Lipa and tennis player Emma Raducanu. With the new message “Drink True,” evian once again affirms the value of authenticity in pure mineral water from the Alps, while the French mineral water brand encourages people to be true to themselves to discover their most genuine values.
Just ahead of The Championships, Wimbledon, and The US Open in the summer of 2022, evian launched its new “Drink True” campaign with two brand ambassadors: pop singer Dua Lipa and the reigning 2021 US Open champion Emma Raducanu.
“Drink True” - Live authentically, drink authentically with evian
The latest campaign photos capture joyful moments of the two stars sharing their true passion: Emma teaches Dua basic tennis techniques, and in turn, Dua welcomes Emma into her world and guides the British tennis player through stage dance moves. Both are cheerful and full of energy during breaks, sharing Evian to replenish fluids and minerals before continuing their training.
Drink Evian to replenish water and minerals in your body.
Singer Dua Lipa shared: “I’m thrilled to continue my partnership with evian on this latest Drink True campaign, alongside my amazing friend Emma Raducanu. Our tennis practice sessions and coaching Emma on stage have helped us challenge ourselves in new and exciting ways. We’ve both realized how wonderful it is to be true to ourselves and share our passion with others.”
Through its new "Drink True" campaign, evian reaffirms its belief in what is most authentic, encouraging people to pursue their passions, live authentically, and drink authentically every day.
Emma Raducanu expressed her happiness and pride in participating in "Drink True" with her friend Dua, joining everyone in living and drinking authentically.
evian - a gift from nature that brings authentic value to those who enjoy it.
The “Drink True” campaign once again affirms the genuine value inherent in evian's pure mineral water. From raindrops and snow on the icy peaks of the Alps, each drop continues its journey through the heart of the French Alps, permeating geological layers for over 15 years, creating a pure groundwater source containing natural mineral components that give evian its distinctive and unique taste.
After more than 15 years of purification, Evian mineral water provides a natural source of calcium and magnesium from the French Alps for a healthy body. With a neutral pH of 7.2, Evian mineral water is suitable for everyone of all ages and ideal for all daily activities.
Evian mineral water is extracted without any human intervention throughout the bottling process. The mineral water source and the surrounding area are also strictly protected, free from pesticides, radiation, and harmful substances. All bottles undergo over 300 tests daily to ensure the quality of the mineral water in each Evian bottle reaches the consumer.
No adulteration, no refinement, no additives, no adulteration, and nothing but purity. Achieving B Corp certification has helped evian demonstrate the purity of its water and the sustainability of its water sourcing, ensuring no negative impact on the environment or people.
evian is one of the top 4% of companies worldwide to be awarded the B Corp designation – a certification for businesses operating with the highest standards for the environment, community, and society. evian is committed to ensuring that by 2025, all plastic bottles will be made from 100% recycled plastic, applying a circular economy approach to plastic use.
Live authentically and drink authentically with evian, striving for genuine and sustainable values.
Evian is currently sold at major supermarket and retail chains nationwide such as Annam Gourmet, Tops Market, Mega Market, Winmart, AEON mart, Circle K, GS25… and Evian's official stores on Shopee, Lazada and Fanpage: Evian Vietnam.
For more information about the Annam Gourmet system, please visit: https://annam-gourmet.com/find-us/
Evian is a premium natural mineral water, refined with unique and natural mineral components, suitable for people of all ages. The product is 100% sourced, bottled, and imported from a single location in France, and we are committed to consistent quality across all bottles worldwide to deliver a pure, delicious taste.
Facebook: https://www.facebook.com/evianvn
Website: www.evian.com
Instagram: https://www.instagram.com/evianwater/
