In Ho Chi Minh City - June 16, 2022, evian - a premium French natural mineral water brand, announced for the first time its new campaign "Drink True" with the participation of two global brand ambassadors: singer Dua Lipa and tennis player Emma Raducanu. With the new message "Drink True", evian once again affirms the true value of pure mineral water from the Alps, and at the same time, the French mineral water brand encourages people to be true to themselves to find the most genuine values.
Ahead of The Championships, Wimbledon, and The US Open in the summer of 2022, evian launches its new “Drink True” campaign with two brand ambassadors: pop singer Dua Lipa and reigning 2021 US Open champion Emma Raducanu
“Drink True” - Live true - Drink true with evian
The latest campaign photos feature playful moments of the two stars sharing their true passions: Emma teaches Dua the basics of tennis, Dua in turn welcomes Emma into her world and shows the British tennis player her dance moves on stage. The two are happy and energetic during breaks, drinking evian to replenish their bodies with water and minerals before continuing their training.
Drink evian to replenish water and minerals for the body
Singer Dua Lipa said: “I am delighted to be joining evian again for this latest Drink True campaign, alongside my wonderful friend Emma Raducanu. The hours we spent together practicing tennis and coaching Emma on stage have allowed us to challenge ourselves in new ways. We have both realised how wonderful it is to be true to ourselves and share our passions with others.”
Through the new campaign “Drink True”, evian affirms its belief in what is most authentic, encouraging people to pursue their passion, live authentically and drink authentically every day.
Emma Raducanu expressed her happiness and pride when joining "Drink True" with her friend Dua, living true and drinking true with everyone.
evian - a gift from nature that brings true values to the connoisseur
The “Drink True” campaign once again affirms the true value from the pure mineral water source of evian. From the raindrops and snow on the top of the icy Alps, each drop of water continues to penetrate the center of the French Alps, permeating through geological layers for more than 15 years, creating a pure underground water source and containing natural mineral components, giving evian a unique, characteristic flavor.
After more than 15 years of purification, Evian mineral water provides a natural source of calcium and magnesium from the French Alps for a healthy body. Evian mineral water has a neutral pH of 7.2, suitable for everyone of all ages, and suitable for all daily activities.
Evian mineral water is extracted without any human impact during the bottling process. The mineral water source and the surrounding living area are also strictly protected, no pesticides, no radiation, no toxic substances for the body. All water bottles are tested with more than 300 experiments every day to ensure the quality of mineral water in each bottle of Evian when it reaches the hands of the enjoyer.
No adulteration, no tweaking, no additives, no adulteration, and nothing but pure. Achieving B Corp certification has helped evian demonstrate the purity of its water and the sustainability of its water extraction at the source, without impacting the environment or people of the brand.
evian is one of the top 4% of companies in the world to be awarded the B Corp title - a certification for businesses operating with the highest standards for the environment, community and society. evian commits that by 2025, all plastic bottles will be produced from 100% recycled plastic, applying a circular economy to the use of plastic.
Live truly and Drink truly with evian to move towards true and sustainable values
Evian is currently sold at major supermarket and store chains nationwide such as Annam Gourmet, Tops Market, Mega Market, Winmart, AEON mart, Circle K, GS25... and Evian's official stores on Shopee, Lazada and Fanpage: Evian Vietnam.
For more information about the Annam Gourmet system: https://annam-gourmet.com/find-us/
evian is a premium natural mineral water purified with natural and unique mineral ingredients, suitable for everyone of all ages. The product is exploited, bottled and imported 100% from a single source in France and always committed to consistent product quality worldwide in all product bottles to bring pure delicious taste.
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Website: www.evian.com
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