Singapore Tourism Board Launches New Brand Communication in Vietnam

With the desire to create connections with the Vietnamese people, the Singapore Tourism Board has been, is, and will continue to support influential figures in Vietnam, providing them with opportunities to collaborate with Singaporean Brand Personalities and talents, creating products with both material and spiritual value to convey the message that Singapore is a place where passion unlocks potential, helping international tourists realize their dreams.

Specifically, two artists with a positive influence on the public, Hoang Bach and Only C, have been honored to be selected as ambassadors for the promotional campaign. They will collaborate with talented Singaporeans to launch new artistic products in the near future.

Mr. Rocson Chang, Chief Representative of the Singapore Tourism Board Office in Vietnam, shared his vision and expectations for the new brand:“Over the past six years of implementing the YourSingapore brand in Vietnam, the Singapore Tourism Board has achieved considerable success. Vietnam has been a key contributor to this success, evidenced by its ranking 12th among the top 15 countries with the highest number of visitors to Singapore in the first half of 2017. However, understanding the growing needs of tourists, particularly Vietnamese people, we recognize the urgent need to continue building and developing a long-term, competitive brand that can convey the core values ​​of our country. Therefore, “Singapore – Passion Made Possible” was created with the desire to spread stories and emotions about Singapore, a place where passion unlocks potential. We hope that Vietnamese visitors to Singapore will be able to discover their own passions and strive tirelessly to realize them.”

Also at this event, singer Hoang Bach shared about the inspiration from Singapore that helped him compose a new song that will be released soon:“My family loves traveling abroad together. My wife and I think it’s a great opportunity for the whole family to have fun and learn new things. However, each member has different interests: our son, Bach, is always curious about events and images related to culture and food; our daughter, Bach, loves nature and lively places; and my wife, Bach, is passionate about collecting unique fashion items. That’s why Singapore is always our choice of destination because it has so many interesting attractions, novel activities, and inspiring stories. We will definitely return to Singapore many more times because we all find joy and satisfy our interests here.”

Text: Bao Khuyen - Photo: Singapore Tourism Board

The Thanh