Singapore Tourism Board Launches New Media Brand in Vietnam

With the desire to create connections with the Vietnamese people, the Singapore Tourism Board has been and will support influential figures in Vietnam to have the conditions and opportunities to cooperate with Singaporean Brand Personality and talents, creating products with material and spiritual values to convey the message that Singapore is a place where passion unlocks potential to help international tourists realize their passion.

Specifically, two artists with positive influence on the public, Hoang Bach and Only C, have been honored to be chosen as ambassadors of the promotional campaign. They will have collaborative activities with Singaporean talents to launch artistic products in the near future.

Mr. Rocson Chang - Chief Representative of Singapore Tourism Board Office in Vietnam shared about the vision and expectations of the new Brand:“In 6 years of implementing the YourSingapore Brand in Vietnam, the Singapore Tourism Board has achieved certain successes. In particular, Vietnam is an important name contributing to that success with the evidence of ranking 12th in the top 15 countries with the highest number of visitors to Singapore in the first half of 2017. However, understanding the needs of tourists, specifically the Vietnamese people, which are growing stronger and stronger, we realize the urgency of continuing to build and develop a brand with long-term competitiveness, which can convey the core values of the country. From there, “Singapore – Passion Made Possible” was born with the desire to spread stories and emotions about a Singapore where passion unlocks potential. We hope that when Vietnamese tourists come to Singapore, they will be able to recognize their passion and make constant efforts to realize it.”

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Also at this event, singer Hoang Bach shared about the inspiration from Singapore that helped him compose a new song that will be released in the near future:“My family loves to travel abroad together. My husband and I think this is a great opportunity for the whole family to have fun and learn new things. However, each member has different interests: Bach's son is always curious about events and images related to culture and cuisine; Bach's daughter loves nature or bustling places; Bach's wife is passionate about collecting unique fashion items. That's why Singapore is always the destination my husband and I choose because there are many interesting entertainment areas, new activities and inspiring stories. My family will definitely come back to Singapore many more times because when we come here, the whole family finds joy and satisfies their interests.”