Over the past two decades, Li Lam has built her own fashion world - where beauty is not only present in clothes, but also in the way women live, breathe and feel life.
Designer Li Lam
From home tailor shop to “Blue Continent”
Starting in 2009, Ms. Vo Thi Li Lam, also known as NTK (designer) Li Lam, started her business with a small tailor shop at home. From a simple passion, she gradually built Lam Boutique into a system with many segments, from high-end fashion to applied lines for young people.
In 2008, Lam Boutique on Dong Khoi Street appeared, turning this place into a favorite meeting place for Saigon ladies looking for beauty that is both contemporary and traditional. After that, private collections were born one after another, appearing in many professional fashion shows, helping the name Li Lam become a "beautiful woman" of the Vietnamese design industry.
For 15 years, she has made her mark with designs that are liberal, instinctive, yet still elegant. “There is always a woman named Lam residing inside me. The name Li Lam was given to me by a deceased person. I am still secretly grateful for that,” she shared. For her, fashion has become a “dressing hobby” for many generations of women, not just a profession.
Li Lam's main style is classic, liberal and sexy, with neutral and dark colors, on soft silk and chiffon materials. Creative prints and skillful cuts help to highlight the wearer's personality.
Her passion does not stop at design ideas. Li Lam can travel thousands of miles just to touch and choose a piece of brocade, velvet or silk. It is a journey to find original materials to create fashion collections as part of a lifestyle - where women are encouraged to live healthily, positively and constantly explore new things.
“Lam” is therefore not just a clothing brand. It is an invitation for women to step into a liberal, open world, ready to embrace new horizons, even in familiar everyday moments.
“Lam Bay” - summer in the soul
Amidst the golden sunshine and the sound of Nha Trang waves, “Vinh Lam” was born like a summer painting filled with blue sea, white sand and pink sunset. Inspired by the “Pearl of the East Sea”, the collection continues the creative journey on the “Lam Luc Dia map”, where every land, river or ancient capital that has been passed through becomes a source of inspiration.
The collection brings a feeling of freedom but still soft and feminine for women in the middle of the blue summer sea.
The designs this time have a strong Bohochic feel, with spacious, free designs, combining silk, cotton, and soft linen. Brocade, velvet, and silk are skillfully processed on many dress styles, both luxurious and highly practical. In addition to the sophisticated hand-embroidered motifs, each fabric knot detail is also carefully crafted, as a distinctive handmade mark.
The color palette of “Vinh Lam” is a tribute to nature: the turquoise of the sea, the smooth white of the sand, the soft pink of the sunset. Some designs are designed on transparent fabric, the cuts are both bold and delicate, creating a “body language” that helps women reveal their original beauty in front of the sea.
Bohochic designs with soft materials and delicate hand-embroidered details
More than fashion, it's a lifestyle
Designer Li Lam sees each collection as a new rendezvous, where women find their identity and sublimation. The designs are liberal, sometimes dreamy, making the wearer feel like they are walking in dreams. Li Lam believes that fashion is a connection between people through beauty - from gestures, clothes to random moments in life. "We do not sell clothes, we create a lifestyle, where every woman finds a vibrant summer inside herself," she said.
"Lam Bay" helps women find their own free and liberal summer.
With “Vinh Lam”, Li Lam once again affirms her own identity: fashion is not just for wearing, but also for living, to tell her own story between trips and endless summers.
