“Ford vehicles are not just for transportation purposes, they make every customer's journey more memorable than ever, whether they are using the vehicle for work, family or adventure. The opportunity to share knowledge and passion about trucks and SUVs, off-road driving skills, with Ford vehicle owners, car enthusiasts and the press is a great source of pride for Ford in Vietnam," said Mr. Ruchik Shah, General Director of Ford Vietnam.
Ford – Courage beyond limits
Ranger and Everest are Ford's powerful duo in the Vietnamese market, representing the most typical features of Ford products: strong appearance, outstanding performance, full of technology and safety features.
Ford Ranger and Everest conquer all terrain
Currently, Ranger is produced and distributed in Vietnam with 6 versions including: XLS, XLS+, Sport, Wildtrak, Stormtrak and Raptor to meet the diverse needs of users, both as a vehicle born to transport goods and transformed into an effective vehicle for business, interesting to experience and satisfy passion. In which, Ranger Wildtrak is proud to be the version that possesses all the strengths from operation, appearance, safety and flexibility, in addition to many convenient equipment like a passenger car.
Following the success of Ranger Wildtrak, Ranger Stormtrak has been officially distributed in Vietnam since April 2024. The first difference comes from the appearance - more luxurious, more individual with many details plated in chrome and sophisticated black and red color scheme. The smart rack system on Ford Ranger Stormtrak - equipment appearing for the first time in the pickup segment includes a roof rack system and sports bar with a dynamic load of 80 kg and a static load of 250 kg, making it easier and more secure to carry goods in the trunk. This equipment meets all transportation needs, including items with dimensions equivalent to the length of the vehicle.
When it comes to outstanding operating power, we cannot miss the Ranger Raptor - the highest performance variant of the Ranger developed by the Ford High Performance division exclusively for drivers with passion for off-road.
The strong American look of the Ford Ranger Raptor
Setting a new standard for on- and off-road performance, the Ranger Raptor goes beyond the typical pickup truck with its ultra-rigid chassis, seven driving modes including Baja mode specifically calibrated for adventure, 4A all-wheel drive with an electronically controlled two-speed transfer case, locking rear differential and suspension using 2.5-inch FOX shock absorbers for improved control and stability when cornering.
Ranger Raptor is also equipped with off-road cruise control. The driver only needs to set a speed (under 32km/h), the vehicle will actively accelerate or brake to maintain the set speed, while the driver focuses on steering to overcome difficult terrain.
The iconic midsize SUV, the Ford Everest, is tough on the outside and sophisticated on the inside, blending superior handling with comfort and a host of customer-focused technologies to suit everything from city driving to long journeys, even in harsh off-road conditions.
360-degree camera system equipped on Ford Everest
The Everest is equipped with a unique suspension system in the segment, including an independent front suspension, using coil springs and stabilizer bars, which is advantageous when going off-road, and a rear suspension using coil springs, large shock absorbers, and a Watts-type stabilizer bar for better body control. The 4x4 active 2-wheel drive version of the Everest has a dedicated off-road screen similar to the Ranger, with simulated images guiding the driver to overcome obstacles.
In addition, there is a series of stress-reducing safety technologies that help drivers focus on every journey such as 360-degree camera, adaptive cruise control system, lane departure warning system and lane keeping assist, blind spot warning combined with cross-traffic, emergency braking assist when encountering obstacles, anti-glare matrix LED lights.
In addition to the high-performance Ranger Raptor version with unique Baja mode, the Ranger Wildtrak, Stormtrak and Everest 4x4 versions are all equipped with 3 drive modes 2H, 4H, 4L and 6 terrain management system options including: Normal, Economy, Tow and Heavy Load, Slippery, Mud, Sand and Gravel.
Remarkable results in 2024
For more than a decade, Ranger has been the leader in the pickup segment in Vietnam with more than 70% market share. Since its launch in Vietnam, more than 152,000 Ranger vehicles have been delivered to consumers. After 11 months of 2024, about 16,000 Ranger vehicles were sold, an increase of 12% compared to the same period last year.
Ford Ranger firmly holds the top position in the pickup segment in Vietnam
Ford Everest also achieved its highest monthly sales record in November 2024 with 1,458 vehicles sold, leading the mid-size SUV segment. In the first 11 months of 2024, nearly 10,000 Everest vehicles were delivered to Vietnamese customers, 17% higher than the same period in 2023. In total, since its launch, 73,400 Everest vehicles have been sold in Vietnam.
Last November, Ford Vietnam achieved its highest monthly sales record in history, reaching 5,593 vehicles, higher than the previous record in October. In the 11 months of 2024, Ford sold more than 38,600 vehicles, an increase of 16% compared to the same period in 2023.
