The GBA Oktoberfest is the largest annual cultural event held in Vietnam, organized by the German Business Association in Vietnam (GBA), in collaboration with the German Chamber of Industry and Commerce in Vietnam (AHK Vietnam) and the JW Marriott Hanoi hotel, under the patronage of the German Embassy in Hanoi and the German Consulate General in Ho Chi Minh City. For over 30 years, GBA Oktoberfest has become an annual event showcasing German culture and traditions to the Vietnamese people, while also serving as a bridge to promote exchange and cooperation between Germany and Vietnam.
This year, the festival will take place in three cities: Hanoi, Da Nang, and Ho Chi Minh City, and will continue to welcome all attendees through ticket sales:
- In Hanoi, the festival will take place over three nights, from Thursday, September 26th to Saturday, September 28th, at the JW Marriott Hanoi hotel.
- In Da Nang city, the festival will take place for one night, Friday, October 4th, at Furama Resort Da Nang.
- In Ho Chi Minh City, the festival will take place over three nights, from Thursday, October 10th to Saturday, October 12th, at the Nikko Saigon Hotel.
The "GBA Oktoberfest" is the largest annual cultural event held in Vietnam.
Mr. Torben Minko – Vice President of the German Business Association in Vietnam (GBA) emphasized: "2025 will mark 50 years of diplomatic relations between Vietnam and the Federal Republic of Germany. This bilateral strategic partnership is increasingly strengthened in all areas, with cultural, economic, trade and investment connections and cooperation being important goals."
The festival is not only a cultural event but also an opportunity for German and Vietnamese businesses and organizations to explore cooperation opportunities in many fields. We are constantly striving to elevate the original GBA Oktoberfest in Vietnam and spread the unique cultural values of Germany throughout the country. We look forward to celebrating German-Vietnamese friendship with you at this year's GBA Oktoberfest in Hanoi, Da Nang, and Ho Chi Minh City."
For over 30 years, "GBA Oktoberfest" has become an annual event showcasing German culture and traditions to Vietnamese people.
The festival will continue to bring the vibrant atmosphere of Bavaria with explosive performances by the famous German and Austrian band O'zapft. In addition, there will be flavorful traditional dishes prepared by a German chef, along with a wide selection of premium craft German beers and other non-alcoholic beverages. All will be served unlimited throughout the festival nights. This year, the nightly raffle will offer unprecedentedly attractive prizes. “GBA Oktoberfest 2024” promises to deliver a standout German cultural festival with many exciting and unmissable experiences.
Mr. Lauro Hildebrandt, Director of Food and Beverage at JW Marriott Hanoi, affirmed: “The German October Festival is one of the most anticipated annual events in Vietnam, where we welcome everyone with exquisite beers, authentic cuisine, vibrant music, and many other entertainment activities. Following the success of previous years, JW Marriott Hanoi is honored to continue its partnership with the German Business Association in Vietnam (GBA) and the German Chamber of Industry and Commerce in Vietnam (AHK Vietnam) to bring the exciting activities of the German October Festival over three days, September 26, 27, and 28, 2024. Join us for this special event, where we will all connect in a joyful atmosphere and create unforgettable memories.”

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