When coming here to enjoy hot pot, diners will have the waiter put colorful flowers in their hair. This action is accompanied by the saying "Put flowers in your hair in this life, your next life will be as beautiful as flowers", creating an interesting experience and attracting a lot of attention.
THE STRONG SPREAD OF THE NEW TREND
Customers coming to Haidilao not only enjoy delicious hot pot dishes but also experience the unique culture of Quanzhou through the "This life wearing flowers" trend.
The trend of "wearing flowers in this life" is stirring up Haidilao
Many people find it interesting and refreshing to have colorful flowers gently pinned to their hair by the waiters. This is a completely different experience from the usual hot pot restaurants.
Many young people come here to eat hot pot just to "catch up" with this trend.
The image of young people cheerfully wearing flower buds and flowers strung into necklaces behind their heads has become a trend. So there is no need to wait until spring, now just step into a hot pot restaurant of this chain of stores and you can see a garden of colorful flowers, each with its own unique beauty.
Not only women but also many men enthusiastically participate.
Famous for its service of providing customers with unique culinary experiences, Haidilao has quickly grasped this trend. The success of the flower-pinning trend has encouraged many customers to enjoy hot pot and follow the trend. The colorful flowers, pinned in the hair of diners, not only create a beautiful scene but also bring joy and excitement to the culinary experience here.
This is considered a successful marketing strategy of this hot pot restaurant chain.
MORE THAN A TREND, A CULTURAL HERITAGE
"This Life with Flowers" is not just a fun trend, but also has a deep meaning. It shows the honor of the cultural heritage of Quanzhou, which is famous for its exquisite flower embroidery.
The custom of putting flowers in the hair of the Quanzhou people
The custom of wearing flowers in hair in the fishing village of Quanzhou, Fujian is not only a unique cultural symbol but also an intangible cultural heritage recognized by UNESCO.
Quanzhou is an ancient port city of China. It is considered the starting point of the "Maritime Silk Road" and is also one of the most important ports of this country in history. This ancient city is steeped in history and also contains many cultural features that attract tourists. One of which is the custom of putting flowers in the hair of the people here. The custom of putting flowers in the hair of women in fishing villages is not only a manifestation of cultural beauty but also a symbol of connection and honoring traditional values through generations.
It is known that this is a long-standing tradition of Quanzhou women with many special meanings.
The saying “Living on flowers, building a house on oysters” not only reflects a part of daily life but also affirms the close relationship between humans, nature and the sea. For a long time, Quanzhou women, regardless of age, have maintained this custom as an indispensable part of life, carrying the message “Wearing flowers in this life, the next life will be beautiful”, a wish for beauty not only in this life but also beyond.
Moreover, this custom also shows the belief and hope for peace and luck for loved ones. In the past, when the husband and father went out to sea to fish, the mother and wife stayed home to take care of the house, putting flowers in their hair showed the hope and expectation that good things would return to the family.
The photo series of "little flower" Trieu Le Dinh has a great influence in helping spread this trend not only domestically but also internationally.
Zhao Liying's appearance on the cover of a magazine with a flower clip in her hair has become a trend among Chinese youth.
At the same time, it is also a way to encourage them to move forward, not to forget to beautify themselves because of missing their husbands. In each flower pinned to the hair are many wishes for the safe return of the seafarers, anxious hearts are sent through the flowers, hoping that they will bring luck, dispel risks and dangers at sea.
Cultural heritage and traditional beauty of women
In Quanzhou, the art of wearing flowers in hair is not only a part of tradition but also a vivid symbol of culture and love for nature. The sight of women, men, the elderly and children all decorating their hair with colorful flowers is something that cannot be missed when visiting this fishing village. The beauty lies not only in the brilliance and diversity of the flowers but also in the way they are meticulously and skillfully arranged, showing respect and love for nature.
Even while working, people here do not forget to put flowers on their heads as a traditional way of beautifying themselves.
In the turning point of 2008, the Quanzhou flower hair-pinning custom was officially recognized as a national intangible cultural heritage by the Chinese Government. This event was not only an important milestone in recognizing and honoring the long-standing cultural values of the Quanzhou community, but also a big step forward in raising public awareness of the importance of heritage preservation. At the same time, it also opened up opportunities to introduce to international friends a part of China's unique and rich cultural heritage.
Thanks to the development of social networks, young Chinese people are more exposed to the romantic beauty of this tradition, they compete to experience taking photos with flower hairpins to support the cultural beauty that has existed since ancient times. At the same time, this is also a very effective way to promote tourism. Therefore, when traveling to Quanzhou, Fujian, China, everyone wants to wear a flower hairpin to walk around the streets, then take a set of photos as a souvenir.
