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When diners come here to enjoy hot pot, staff will adorn their hair with vibrant flowers. This gesture is accompanied by the saying, "If you wear flowers in your hair in this life, you will be as beautiful as a flower in the next," creating a delightful experience and attracting much attention.
THE RAPID SPREAD OF NEW TRENDS
Customers visiting Haidilao not only get to enjoy delicious hot pot dishes but also experience the unique culture of Quanzhou through the "This Lifetime, Wearing Flowers" trend.
The "wearing flowers in this life" trend is sweeping Haidilao.
Many people find it delightful and novel to have vibrant flowers gently placed in their hair by the staff. This is a completely different experience compared to typical hot pot restaurants.
Many young people come here to eat hot pot just to "keep up" with this trend.
Images of cheerful young people with flower buds and blossoms strung together and worn in garlands behind their heads have become a trend. So, you don't have to wait until spring anymore; now, just by stepping into a hot pot restaurant of this chain, you can admire a garden of colorful flowers, each with its own unique charm.
Not only women but also many men enthusiastically participated.
Known for providing customers with unique culinary experiences, Haidilao quickly embraced this trend. The success of the flower-adorned hair trend has encouraged many customers to enjoy hot pot and join the trend. The vibrant flowers, adorning the hair of diners, not only create a beautiful scene but also add joy and excitement to the dining experience.
This is considered a successful marketing strategy for this hot pot restaurant chain.
MORE THAN JUST A TREND, IT'S A CULTURAL HERITAGE
"Wearing flowers in this lifetime" is not just a fun trend, but also carries a profound meaning. It expresses reverence for the cultural heritage of Quanzhou, a place famous for its exquisite embroidery.
The custom of wearing flowers in the hair among the people of Quanzhou.
The custom of wearing flowers in hair in the fishing villages of Quanzhou, Fujian, is not only a unique cultural symbol but also an intangible cultural heritage recognized by UNESCO.
Quanzhou is an ancient port city in China. Considered the starting point of the "Maritime Silk Road," it was also one of the country's most important seaports throughout history. This ancient city is steeped in history and possesses many cultural features that attract tourists. One notable example is the custom of wearing flowers in the hair of the local people. The tradition of women in fishing villages wearing flowers in their hair is not only an expression of cultural beauty but also a symbol of unity and the honoring of traditional values across generations.
This is known to be a long-standing tradition of the women of Quanzhou, carrying many special meanings.
The saying "Living off flowers, building houses on oysters" not only reflects a part of daily life but also affirms the close relationship between humans and nature and the sea. For a long time, women in Quanzhou, regardless of age, have maintained this custom as an indispensable part of their lives, carrying the message "Wear flowers in this life, be beautiful in the next," a wish for beauty not only in this life but also beyond.
Furthermore, this custom also reflects belief and hope for the well-being and good fortune of loved ones. In the fishing villages of Quanzhou, since ancient times, when the husband and father went out to sea to fish, the mother and wife stayed home to take care of the household. The act of wearing flowers in their hair symbolized hope and anticipation for good things to return to the family.
The photo series of "rising star" Zhao Liying has had a huge influence, helping to spread this trend not only domestically but also internationally.
Zhao Liying's appearance on magazine covers with flowers in her hair has become a trend among young people in China.
At the same time, it's also a way to encourage them to move forward, not to let the longing for their husbands make them forget to take care of their appearance. Each flower pinned to their hair carries countless wishes for the safe return of those who go to sea; the anxieties of their hearts are conveyed through these flowers, hoping that they will bring good luck and ward off risks and dangers far out at sea.
The cultural heritage and traditional beauty of Vietnamese women.
In Quanzhou, the art of wearing flowers in one's hair is not only a part of tradition but also a vibrant symbol of culture and love of nature. The sight of women, men, the elderly, and children all adorning their hair with colorful flowers is a must-see when visiting this fishing village. This beauty lies not only in the brilliance and diversity of the flowers but also in the meticulous and skillful arrangement, demonstrating respect and love for nature.
Even while working, the locals don't forget to wear flowers in their hair as a traditional way of beautifying themselves.
In the pivotal year of 2008, the custom of wearing flowers in hair in Quanzhou was officially recognized as a national intangible cultural heritage by the Chinese government. This event was not only a significant milestone in acknowledging and honoring the long-standing cultural values of the Quanzhou community, but also a major step forward in raising public awareness of the importance of heritage preservation. Simultaneously, it opened up opportunities to introduce to the international community a unique and rich part of China's cultural heritage.
Thanks to the development of social media, young Chinese people have more exposure to the romantic beauty of this tradition. They are eager to experience taking photos with flower hairpins to support this ancient cultural tradition. At the same time, this is also a very effective way to promote tourism. Therefore, when traveling to Quanzhou, Fujian, China, everyone wants to wear a set of flower hairpins to stroll around the streets and then take a set of photos as souvenirs.
