LG Vietnam launches a comprehensive product range integrating empathetic artificial intelligence.

On May 23, 2025, at the "AI Breakthrough - Ultimate Empathy" event, LG Electronics Vietnam (LG) officially launched the 2025 generation of LG AI TVs, which are comprehensively integrated with empathetic artificial intelligence.

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This year's TV lineup includes LG OLED evo and OLED models ranging from 48 to 97 inches; and LG QNED evo and QNED models spanning from 43 to 100 inches, combining cutting-edge technology and sophisticated design.

At the event, Mr. Song Ikhwan - General Director of Sales & Marketing - LG Electronics Vietnam shared: “The LG AI 2025 TV generation is a testament to LG's user-centric strategy. Not only does it possess superb picture and sound quality, but this new generation of TVs also opens the door to unprecedented experiences.”

The new generation of LG AI TVs: Accompanying users from power on to power off.

The LG AI 2025 generation of TVs integrates Empathy Intelligence comprehensively. Going beyond a mere entertainment device, the LG 2025 TV accompanies users throughout their viewing experience, from the moment the TV is turned on to the moment it's turned off, thanks to its ability to automatically recognize the user, personalize, and provide comprehensive care for each user.

Specifically, with Voice ID, the 2025 generation of LG AI TVs can accurately recognize each family member through voice, automatically switching profiles and suggesting relevant content based on habits and preferences. In addition to standard picture and sound modes, users can customize to their personal preferences with 1.6 billion different picture modes and 40 million different sound modes. Furthermore, LG AI TVs also feature intelligent search capabilities via Microsoft Copilot, allowing users to efficiently search for information beyond entertainment.

The 2025 generation of LG AI TVs continues to leverage AI Super Upscaling and 4K Upscaling technology to analyze and process each frame, restoring details lost at low resolution, delivering a clear, realistic, and sharp image experience. In addition, AI applies in-depth research algorithms to recreate immersive sound effects with 11.1.2 surround sound (on LG OLED evo TVs) and 9.1.2 on other products, providing a realistic, multi-dimensional feel. AI Sound Pro technology can recognize different content types to fine-tune the sound accordingly. Notably, the AI ​​Voice Remastering feature on the OLED G5 and M5 series separates speech from background noise, enhancing clarity and detail.

Alongside the new generation of TVs, the remote control has also undergone a complete redesign. Besides its slim, lightweight, and elegant appearance, the remote incorporates smart AI buttons. Users simply press and hold, or press and hold and give voice commands to activate the AI ​​assistant. This makes it easy to search for content, ask questions, customize audio and video settings, or receive support from AI Chatbot and Microsoft Copilot quickly and easily.

The 2025 generation of LG AI TVs can function as a smart home control center (LG Home Hub). With multi-platform connectivity via LG ThinQ and Google Home, users can manage smart home electronics with a single intuitive interface.

LG OLED AI TV: A technological breakthrough, a masterpiece of excellence.

Maintaining its leading global position in OLED TVs for 12 consecutive years, LG continues to set a new standard for home entertainment with its LG OLED AI 2025 TVs. Four product lines are being launched this year: LG OLED evo AI M5, LG OLED evo AI G5, LG OLED evo AI C5, and LG OLED AI B5.

Specifically, the G5 and M5 models are equipped with the latest second-generation α11 AI processor, delivering powerful processing performance and three times the brightness of basic OLED models. Pioneering and leading the wireless TV era, the LG OLED AI TV M5 continues to utilize the proprietary Zero Connect technology, capable of transmitting 4K 144Hz quality without compromising image quality or latency. Notably, the LG OLED evo AI G5 boasts the industry-first 4K 165Hz refresh rate, certified by NVIDIA® G-SYNC® and AMD FreeSync Premium.

Furthermore, the LG OLED evo AI C5 is a perfect choice, boasting a 13% increase in brightness compared to its predecessor, along with a sophisticated design featuring durable metal construction. This year's LG OLED AI B5 series also features significant design improvements with ultra-thin bezels similar to the C series, delivering a full-screen, immersive, and vibrant viewing experience, making it a stylish centerpiece for any living space.

LG's OLED product line asserts its class with the ability to display absolute black in all bright and dark environments, achieving "Perfect Black" certification from UL Solutions. Its superior color reproduction is also recognized with "Perfect Color" certification from UL Solutions and 100% color fidelity from Intertek. The 2025 generation of OLED evo AI TVs boasts rapid brightness and color temperature stabilization, achieving "Quick Stability with Image Quality" certification from TÜV Rheinland. This allows users to experience superior image quality as soon as they turn on the TV. Notably, LG's OLED TVs are also certified by Underwriter Laboratories (UL) as having low blue light emission (only 35% compared to the 50% threshold), effectively protecting users' eyes.

LG QNED evo AI TV: Breakthrough colors, vibrant experience.

Confirming its presence in the premium LCD TV segment, in 2025, LG officially introduced the QNED evo 2025 product line with three models: QNED9M, QNED 92, and QNED 86.

This year, LG officially adopted its proprietary Dynamic QNED Color Pro and Dynamic QNED Color solutions, replacing quantum dot technology, delivering superior depth, sharpness, and accuracy to the new generation of QNED evo TVs regardless of lighting conditions. The product is also Intertek certified for 100% color gamut coverage, thanks to its rich and true-to-life color reproduction in both bright and dark environments.

In this year's QNED evo TV lineup, LG has also expanded its True Wireless technology, previously exclusive to the LG OLED M series, to the QNED 9M. With the Zero Connect Box, the QNED 9M can wirelessly stream audio and video at speeds up to 144Hz while still meeting the requirements of AMD FreeSync™ Premium. As the demand for ultra-large screens continues to grow, the size of the 86-inch QNED evo TV has also been expanded to 100 inches, immersing users in a truly cinematic entertainment experience.

A perfect audio-visual experience.

With the goal of elevating the quality of home entertainment, LG continues to introduce comprehensive integrated audio-visual solutions across all LG TVs and soundbars, delivering a perfect blend of design and experience.

From their exterior design, the new generation LG soundbars can perfectly complement LG TVs, such as the LG OLED evo AI M5, G5 and SG10TY speakers, creating an impressively slim overall look when wall-mounted, or the LG OLED evo AI C5 with SC9S speakers and a drill-free wall mount, suitable for any modern living space.

LG's WOW Orchestra technology, featured on all soundbar models, synchronizes the sound between the TV and the soundbar. This expands the soundstage and creates a more immersive experience. Additionally, the WOW Interface allows users to control both the soundbar and TV from a single interface.

Furthermore, Triple Sound Technology creates three distinct layers of sound, clearly separating bass, mid-range, and treble frequencies, ensuring detailed and full sound quality in every corner of the room. In addition, thanks to the full integration of Dolby (Dolby Vision on the TV and Dolby Atmos on the soundbar), the home entertainment experience becomes more realistic and cinematic than ever before.

Experience groundbreaking sound quality and elevate every moment with LG xboom AI and StandbyME 2.

At the event, LG also unveiled two lifestyle product lines: LG xboom AI and StandbyME 2. The new generation of LG xboom AI speakers marks the first collaboration between LG and the globally renowned music producer will.i.am, offering superior sound quality and a youthful design. The three Bluetooth speaker lines – xboom Bounce, Grab, and Stage 301 – along with the xboom Buds headphones, feature professionally tuned sound and extensive AI integration, automatically recognizing playback content to adjust sound modes.