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Three decades – a long journey, enough for a brand to establish its identity, build trust, and leave a lasting mark on consumers' lives. For LG, its 30-year journey in Vietnam is not simply about expanding market share or business development, but also a story of companionship, empathy, and long-term commitment to the Vietnamese people. From cutting-edge technology products to emotionally enriching experiences, LG has been and continues to affirm its position as a pioneering brand – putting people at the center and aiming for a better life.
One of the key highlights of LG's 30th anniversary in Vietnam is the exhibition "The Art-ffection by LG," a unique art event combining modern technology and emotional value, organized as a heartfelt tribute to Vietnamese consumers.
The Artt-fection by LG exhibition
“The Art-fection by LG” – An emotionally charged tribute exhibition.
The exhibition “The Art-ffection by LG” takes visitors on an emotional journey through three experiential spaces: Touch, Empathy, and Dissemination. Each space is a vibrant snapshot recreating LG's development journey in Vietnam. With a sophisticated combination of art installations, sound, and light, the exhibition offers a unique multi-sensory experience, opening up fresh perspectives on the connection between technology and emotion.
At the exhibition's opening ceremony, Mr. Song Ikhwan, General Director of Sales & Marketing, LG Electronics Vietnam, expressed his deep gratitude to Vietnamese consumers for their three decades of partnership. Looking ahead, LG is committed to continuing to provide smart technology solutions, integrated with Empathetic Artificial Intelligence and designed to suit the needs and habits of Vietnamese people.
Mr. Song Ikhwan, General Director of Sales & Marketing, LG Electronics Vietnam
“2025 is a very special milestone for LG Vietnam, marking 30 years of partnership and development with the country. From our first factory in Hung Yen in 1995, we have continuously developed with three modern factories in Hai Phong; three R&D centers located in Hanoi, Hai Phong, and Da Nang; and our main offices in three major cities. We are committed to continuing to accompany Vietnam in this era of growth, while implementing many practical initiatives for the community and society,” Mr. Song Ikhwan shared.
Since entering the Vietnamese market in the early 1990s, LG has continuously developed to become one of the leading electronics and technology brands, present in millions of homes across the country. Flat-screen TVs, once a fashionable symbol in every living room, water-saving washing machines, smart refrigerators, air conditioners with air purification functions... not only serve convenience needs but also sustainably improve the quality of life.
Exhibition space
Experience three levels of emotion: Touching - Empathy - Sharing.
“The Art-ffection” is not simply a showcase of technological devices, but a three-layered journey of experience: “Touch and Open” - “Empathize” - “Spread.” Each area is designed as a story, a slice of memory where technology is intimately connected to the lives of Vietnamese people, from the image of the first black and white television to the modern home filled with LG smart devices.
“Touch to Open” is an invitation to return to cherished memories, to the first devices that connected generations of Vietnamese families. From there, LG tells a story of humble yet steadfast beginnings – bringing convenience, joy, and connection.
“Empathy” opens up a space for viewers to accompany the product development journey – where technology is no longer an inanimate object, but becomes a bridge connecting family members, helping them live healthier, easier, and happier lives.
“Spread” is where emotions blossom – concluding the journey with positive messages about a humane future of technology, where LG affirms its role not only as a manufacturer, but as an emotional companion for Vietnamese people in every moment of life.
Through the exhibition, LG showcased a softer side of technology – where high technology doesn't diminish emotion, but instead becomes a means to evoke memories, touch people's hearts, and shape a more humane future.
Immerse yourself in the world of technology throughout its 30-year journey.
Thirty years is a memorable milestone, but for LG, it's not the end. It's a testament to a long journey where technology and emotion intertwine, where consumers are not just customers but companions, walking hand in hand through the changes of the times.
From the first devices that transformed the lives of Vietnamese families to smart solutions that ushered in a modern lifestyle, from a foreign brand to a trusted friend – LG has proven that when technology touches the heart, life becomes better.
The exhibition will take place from July 30th to August 3rd, 2025 at the Vincom Contemporary Art Center - VCCA. Basement 1-R3, Vincom Mega Mall Royal City, 72A Nguyen Trai Street, Thanh Xuan District, Hanoi.
