Three decades - not a short journey, enough for a brand to affirm its identity, build trust and leave a deep mark in the lives of consumers. For LG, the 30-year journey in Vietnam is not simply about expanding market share or business development, but also a story of companionship, empathy and long-term commitment to the Vietnamese people. From advanced technology products to emotional experiences, LG has been affirming its position as a pioneering brand - taking people as the center, taking a good life as the destination.
One of the important milestones on the occasion of LG's 30th anniversary in Vietnam is the exhibition "The Art-ffection by LG", a unique art event, combining modern technology and emotional values, organized as a deep gratitude to Vietnamese consumers.
The Artt-ffection by LG Exhibition
“The Art-ffection by LG” – An emotional tribute exhibition
The exhibition “The Art-ffection by LG” takes visitors on an emotional journey through three experiential spaces: Touch - Empathy - Spread. Each space is a vivid slice of LG’s development journey in Vietnam. With a sophisticated combination of installation art, sound and light, the exhibition offers a unique multi-sensory experience, opening up new perspectives on the connection between technology and emotions.
At the opening ceremony of the exhibition, Mr. Song Ikhwan, General Director of Sales & Marketing, LG Electronics Vietnam expressed his deep gratitude to Vietnamese consumers for 3 decades of companionship. In the future, LG is committed to continuing to provide smart technology solutions, integrated with Empathetic Artificial Intelligence as well as designed to suit the needs and habits of Vietnamese people.
Mr. Song Ikhwan, General Director of Sales & Marketing, LG Electronics Vietnam
“2025 is a very special milestone for LG Vietnam, marking a 30-year journey of accompanying and developing with the country. From the first factory in Hung Yen in 1995, we have continuously developed with three modern factories in Hai Phong; three R&D centers located in Hanoi, Hai Phong and Da Nang; and main offices in three major cities. We are committed to continuing to accompany Vietnam in the era of growth, while implementing many practical initiatives for the community and society,” said Mr. Song Ikhwan.
Since entering the Vietnamese market in the early 1990s, LG has continuously developed to become one of the leading electronics and technology brands, present in millions of homes across the S-shaped country. Flat screen TVs used to be a trendy symbol in every living room, water-saving washing machines, smart refrigerators, air-purifying air conditioners... not only serve the need for comfort but also improve the quality of life in a sustainable way.
Exhibition space
Experience three levels of emotions: Touch - Empathize - Spread
“The Art-ffection” is not simply a place to display technological devices, but a journey of three layers of experience: “Touch and open” - “Empathy” - “Spread”. Each area is designed as a story, a slice of memory where technology is closely associated with Vietnamese people’s lives, from the image of the first black and white TV, to a modern house filled with LG smart devices.
“Touch Open” is an invitation to return to fond memories, where the first devices were attached to generations of Vietnamese families. From there, LG tells the story of humble but steadfast beginnings - bringing convenience, joy and connection.
“Empathy” opens up a space for viewers to accompany the product development journey - where technology is no longer an inanimate object, but becomes a bridge connecting family members, helping them live healthier, easier and happier.
“Lan Toa” is where emotions bloom - ending the journey with positive messages about the future of humane technology, where LG affirms its role as not only a manufacturer, but also an emotional companion of Vietnamese people in every moment of life.
Through the exhibition, LG shows a softer side of technology - when high technology does not take away emotions, but on the contrary, becomes a means to evoke memories, touch people's hearts, and shape a humane future.
Immerse yourself in the technology space throughout the 30-year journey
30 years is a memorable milestone, but for LG, it is not the end. It is an affirmation of a long journey, where technology and emotions blend, where consumers are not just customers but soulmates who walk together through the changes of the times.
From the first devices that changed the lifestyle of Vietnamese families, to smart solutions that opened up a modern lifestyle, from a foreign brand to a close friend - LG has proven that: when technology touches the heart, life will become better.
The exhibition takes place from July 30 - August 3, 2025 at Vincom Center for Contemporary Art - VCCA. Floor B1- R3, Vincom Mega Mall Royal City, 72A Nguyen Trai, Thanh Xuan, Hanoi.
