On July 8, a photo appeared on Facebook introducing a tour to Hue with famous tourist attractions in the ancient capital, but the photo was not true to reality. Specifically, the photo was posted with the Forbidden City (of China) but the caption was "Imperial City". The posting and incorrect caption of the photo has caused many people to complain.
Previously, the Hue Monuments Conservation Center received information reflecting the appearance of false promotional images about the Hue Imperial City relic on the tour advertisement page of a tour guide named Phuong N. - belonging to HT Travel Company (headquartered in Hue City, Thua Thien - Hue). The posting of this false promotional image has angered public opinion and caused misunderstanding for tourists.
Images are considered to spread misinformation when using incorrect image sources.
According to the Hue Monuments Conservation Center, after checking the information, the unit realized that this was a tour advertising page created by an individual and quickly contacted the person who posted the information directly to discuss.
The site administrator, after receiving feedback from the authorities, admitted his mistake and was asked to withdraw and remove all information posted on the websites. Using incorrect images can cause tourists to misunderstand the tourist attractions or experiences and the reputation of Vietnam's tourism industry. At the same time, it can affect the national image and reputation of Vietnam in the eyes of international tourists.
The Hue Monuments Conservation Center said that through this incident, the center also recommends that travel agencies when building promotional content programs need to pay close attention to images and content to ensure accuracy; the authorities need to strengthen the management of posting tourism promotion information closely to avoid the above situation from recurring.
Hue Imperial City is a unique complex of historical and cultural relics of Vietnam, located in Hue city. This was the capital of Vietnam under the Nguyen Dynasty from 1802 to 1945. Hue Imperial City was built to serve as a place for the Nguyen Dynasty kings to live, work and organize court activities. It was recognized by UNESCO as a World Cultural Heritage in 1993. This is one of the most important cultural heritages of Vietnam and is a destination that attracts many domestic and foreign tourists.
