Chinese people are witnessing a significant change in the way they travel. Instead of flocking to familiar destinations during the Lunar New Year, causing overcrowding and high costs, more and more people are choosing to travel during the off-peak season (after the New Year). This change not only brings more comfortable and economical travel experiences but also breathes new life into the tourism market, making this segment more vibrant and attractive than ever.
“Travel costs during the holidays are too high, crowded, and the experience is not good,” Tang, a Chinese tourist, told The Paper. So her family, which consists mainly of retired seniors and children who have not yet gone to school, chose another solution: wait until after the New Year to have a more comfortable and suitable trip.
Instead of crowding and spending money on "saturated" travel during the Lunar New Year, more and more Chinese people are choosing to travel during the off-peak season.
After the bustling and exciting Lunar New Year, the Chinese tourism market is witnessing a significant "cooling down", bringing golden opportunities to smart and opportunistic tourists.
Data from Ctrip, China's leading online travel platform, shows that airfares have dropped to rock bottom, with some airlines even offering tickets for as low as 200 yuan per ticket. This is good news for those who are planning to travel on a budget.
In particular, international destinations such as Chongqing, Kunming, Harbin, Sanya and Haikou are witnessing significant price reductions, ranging from 30% to 40% compared to the pre-Tet period. This is a great opportunity for you to experience the beauty of these cities without worrying about financial problems.
This is a great time to travel to China.
Not only do airfares and hotels decrease, but other travel services such as tours, sightseeing tickets, and entertainment activities also tend to decrease in price after Tet. This helps tourists save money to the maximum and enjoy their trip to the fullest.
Data shows that in the first week after the Tet holiday, the number of flight bookings for people over 60 increased by 34% compared to the period before and during the Lunar New Year. "Escape from the cold", "natural scenery" and "traditional culture" are the keywords for seniors traveling during the off-season.
According to statistics from China International Travel Service, a subsidiary of Lingnan Group, the peak travel times for seniors are usually concentrated in two main periods: from March to June, when the weather is warm and the natural scenery is fresh, and from September to November, when the climate is cool and pleasant and the autumn scenery is brilliant.
This change not only brings more comfortable and economical travel experiences but also creates a "new breeze" for the tourism market.
What is special is that these times coincide with China's low tourist season. This is a great opportunity for the elderly to enjoy trips with "less people, more beautiful scenery and better prices". Instead of having to jostle with noisy crowds and face expensive prices in the summer, elderly tourists can leisurely enjoy the scenery, enjoy the peaceful space and experience the most comfortable travel experience.
Not only that, the prices of tourism services in the low season are often significantly reduced. According to estimates, tourists can save from 20% to 35% of the cost compared to the peak summer season. This is a great advantage, helping the elderly to comfortably choose quality tours, comfortable hotels and thoughtful support services without having to worry too much about financial issues.
In addition, traveling in the off-season also brings other unique and interesting experiences. Tourists can easily explore famous destinations without having to jostle and queue. They can also enjoy the fresh air, quiet and relaxing nature, which is especially beneficial for the health and spirit of the elderly.
