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According to data released by the National Tourism Administration on May 1st, Thanh Hoa province topped the list with the highest total tourism revenue nationwide during the 5-day holiday from April 27th to May 1st, reaching 3,805 billion VND, a 32.5% increase compared to the same period last year. Ho Chi Minh City ranked second with 3,235 billion VND, a 2% increase. Hanoi came in third with 2,500 billion VND, an increase of nearly 10%.
Quang Ninh achieved 2,210 billion VND, an increase of 53%; Nghe An reached 1,700 billion VND, an increase of over 10%; Da Nang earned 1,336 billion VND, an increase of nearly 13%. Khanh Hoa also made the list with revenue of 1,306 billion VND, an increase of 53%. The number of provinces and cities achieving revenue of over one trillion VND this year is also higher than in 2023, when there were only 5 provinces and cities: Da Nang, Hanoi, Ho Chi Minh City, Nghe An, and Thanh Hoa.
Thanh Hoa province aims to welcome 13.8 million tourists, with estimated total revenue of 32,387 billion VND in 2024. This is a significant figure in the current context, especially as domestic tourism will continue to face challenges amidst the overall difficulties of global tourism. However, Thanh Hoa's tourism industry can have high hopes thanks to the efforts of each locality and business, particularly the arrival of new, large-scale investors in Thanh Hoa with high-end projects expected to become operational in 2024, creating momentum for the province's strong breakthrough.
Sam Son beach in Thanh Hoa province attracted a large number of tourists during this year's holiday season.
Except for the two largest cities in the country, where tourist numbers didn't surge due to high airfares and prolonged hot weather, other provinces and cities saw impressive increases of over 20%. Ha Tinh had the highest year-on-year growth rate, nearly 70%. The surge in tourist numbers in these provinces was due to the hot weather throughout the five-day holiday, which encouraged people to visit coastal areas to cool off. Occupancy rates at beach resorts reached over 90%, and in some places even 100%.
According to the Department of Tourism, localities have prepared for the holiday with many activities to stimulate tourism, including discounts, promotions, and the development of new tourism products in addition to traditional ones. Travel for tourists has also been partially facilitated despite high demand. Domestic airlines, despite high ticket prices, have increased night flights to boost capacity.
