According to data released by the National Tourism Administration on May 1, Thanh Hoa took the top spot with the highest total tourism revenue in the country during the five-day holiday from April 27 to May 1, reaching VND3,805 billion, up 32.5% over the same period last year. Ho Chi Minh City ranked second with revenue of VND3,235 billion, up 2%. Hanoi ranked third with VND2,500 billion, up nearly 10%.
Quang Ninh reached 2,210 billion VND, up 53%; Nghe An reached 1,700 billion VND, up more than 10%; Da Nang earned 1,336 billion VND, up nearly 13%. Khanh Hoa also appeared on the list with revenue of 1,306 billion VND, up 53%. The number of provinces and cities with revenue of thousands of billions or more this year is also more than in 2023, when there were only 5 provinces and cities: Da Nang, Hanoi, Ho Chi Minh City, Nghe An and Thanh Hoa.
Thanh Hoa province aims to welcome 13.8 million visitors, with total revenue estimated at VND 32,387 billion in 2024. This is not a small number in the current context, especially when domestic tourism will still face challenges in the general difficult picture of global tourism. However, Thanh Hoa tourism industry can fully expect thanks to the efforts of each locality and enterprise, especially the appearance of new, large-scale investors in Thanh Hoa with high-end projects that will be put into operation in 2024, creating momentum for the province to make a strong breakthrough.
Sam Son Thanh Hoa beach attracts a large number of tourists during this year's holiday season.
Except for the two largest cities in the country, where the number of tourists did not increase dramatically due to high airfares and prolonged hot weather, other provinces and cities all had an impressive increase in the number of visitors of more than 20%. Ha Tinh had the highest growth rate of visitors compared to the same period last year, nearly 70%. The above provinces had a sudden increase in visitors because this year the hot weather during the 5-day holiday made people tend to go to places with beaches to cool off. The occupancy rate at the beaches was over 90%, in some places 100%.
According to the Department of Tourism, localities have prepared for the holiday with many activities to stimulate tourism, discounts, promotions and develop many new tourism products in addition to traditional products. Tourist travel has also been partly met despite the high demand for travel. Domestic airlines, despite high ticket prices, have added more night flights to increase capacity.
